Digital Marketing Manager

Joffe Books is looking for an experienced and creative Digital Marketing Manager to join our team. You will be responsible for leading our marketing strategy. This is a fantastic opportunity to join a fast-growing independent publishing company with a start-up mentality and make a real contribution.

Joffe Books is a leading independent publisher, specializing in crime fiction, with a wide-ranging international audience. Joffe Books sold more than 2.6 million books last year and we're looking to beat that record with your help.

Key duties:

• Using the full marketing mix, including email marketing, developing lead magnets, developing and monitoring digital advertising campaigns (including social media), landing page design 
• Working closely with the Joffe Books team and authors on marketing campaigns
• Scheduling, copywriting, data selection, editing, proofreading, analysis, reporting
• Planning global digital campaigns, particularly for the US market
• Oversee launches and evergreen funnel promotions
• Maintaining an updated knowledge of global marketing administration systems
• Contributing to campaign testing strategy and monitoring key competitor and market activity
• Pitching into other areas of the business as required

Experience / skills required:

• Previous digital marketing experience, ideally with a knowledge of the publishing industry and a keen interest in crime/genre fiction
• Previous experience of planning, implementing and measuring email campaigns; digital advertising campaigns and social media, using effective and creative SEO
• Proven success with AMS and CPC ad campaigns
• Copywriting, writing press releases and AIs
• Creative data analysis, using Excel
• A strong eye for design and experience creating ads (.gifs/.jpegs) using .psd
• Excellent attention to detail with very strong communication and organisational skills
• Proactive and resourceful with the ability to work independently
• A keen technological proficiency and interest in keeping up-to-date with the latest developments
• An interest in learning about other areas of the business and an ability to synergize with the rest of the team

This full-time position is based at the Joffe Books office in Shoreditch, London. If this sounds exciting, we would love to hear from you! Email a 100-word blurb about you, examples of successful campaigns you have run/contributed to, and a CV to work@joffebooks.com, stating the job reference in the subject line ‘JB DESIGN MARKETING MANAGER’ by Wednesday 6 March 2020. For further information, please apply online or email a CV and salary expectations to work@joffebooks.com

Contact:     Emma Grundy Haigh