Marketing Manager - STM
Our client, a global scientific publisher requires a Marketing Manager who will be responsible for the planning and administration of marketing campaigns for a portfolio of journals. This includes analysis of results in relation to the annual budget and the goals of the clients Publications Division. The position works within a team environment to collectively achieve the goal of expanding the overall market influence of the clients Journals and Products. The position reports to the Assistant Director, Content Marketing.
Key Accountabilities:
- Take primary responsibility for the marketing campaigns of a suite of journals, with a focus on promoting groups or discipline-specific campaigns. Collect and analyse journal data, with the ultimate goal of growing audience usage year over year.
- Manage integrated marketing campaigns to include content marketing, social media marketing, email marketing, SEO, event marketing, direct mail, and media buys for this set of journals. Focus on the growth of eAlert registrant lists and supporting the sales team with market penetration.
- Work with Senior Manager, Content and Lead Generation to create engaging multimedia content, targeted to customers, with the intent of promoting journals and products by showcasing unique perspectives and solutions to current situations within the world of academic scientific publishing.
- Analyse, grow, and further develop journal audience demographic information within marketing automation program.
- Launch new journals or Publication products as need arise. Grow revenue for the journal list by utilising customer insight and marketing research. Monitor competitor activity to inform business intelligence.
- Communicate goals, initiatives, and results of marketing campaigns internally and cross divisionally.
- Attend conferences to promote journals and products.
Required Experience
University degree (relevant field) or equivalent experience; usually has an advanced degree (relevant field) or equivalent experience. 7+ years of related experience. Experience in STM institutional marketing as well as international marketing experience strongly preferred.
Apply online or send an up to date CV to:
+44 (0)1827 373750
Leading experts in STM Publishing & Digital Content Recruitment
Referrals: We will reward you with GBP500.00 if you know the perfect candidate for this position and our client hires them. You can send contact details of anyone you want to recommend to mail@morganhealey.com