Marketing Executive, Farshore

Employment Type: Full time

Location Hybrid: London, City of, UK

Salary: £27,600 - £28,750 (GBP)depending on skills and experience

Team: Farshore

Seniority: Junior, Mid-level

Closing: 11:55pm, 14th May 2024 BST

Can you create thumb-stopping, eye-catching marketing campaigns that capture consumers’ attention and drive sales? Would you like to get stuck into delivering strategies for books that inspire, challenge, and make readers laugh out loud?

Come and join our award-winning marketing team at Farshore, home to TikTok sensations including Holly Jackson’s A Good Girl’s Guide to Murder and Tahereh Mafi’s Shatter Me, modern classics including Lemony Snicket and Michael Morpurgo, fantastic non-fiction from authors including Ant & Dec, Dr Ronx and Deborah Meaden and the world’s most loved brands from blockbuster games like Minecraft and Pokémon to more traditional favourites including Mr. Men Little Miss and Winnie-the-Pooh

We are looking for a creative Marketing Executive to join our friendly, supportive and inclusive marketing team to work on standout campaigns for titles across Farshore’s fiction, picture books, non-fiction and brands titles.

The successful candidate will have strong organisational skills, be a proactive team player and bring enthusiasm in executing creative marketing campaigns, especially digital, with confidence to present to internal and external stakeholders. 

Key Responsibilities

• Deliver commercially focused and strategic marketing campaign plans

• Assist with briefing of media activity both in-house and to external agencies.

• Manage the development of digital and printed marketing materials

• Assist with the management of Farshore’s social media platforms, including creating and implementing creative content regularly, with a focus on Instagram and TikTok

• Liaise with authors, illustrators, licensors and designers to produce compelling digital content such as videos, GIFs and graphics.

• Develop paid and organic influencer marketing campaigns

• Assist with the management of assets on the Farshore Amazon Store

• Assist with the production of eye-catching sales materials for titles; design, artwork, print and distribution to bookshops

• Plan campaigns, with contingencies, in order to ensure they are delivered on time and to budget to maximise consumer awareness and sales

Skills and Experience Required

• Knowledge or experience of a marketing role

• Keen interest and passion for children's books and the Farshore brand

• Knowledge or keen interest in the publishing industry

• Solid knowledge of social media and digital platforms

• Excellent communication skills

• Understanding of the consumer journey

Benefits 

• Hybrid working model (3 days in the office)

• 28 days holiday plus bank holidays (option to buy and sell holiday days) 

• Enhanced pay for maternity, paternity, adoption and shared parental leave 

• Private healthcare cover and life assurance 

• Summer Hours  

• Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal 

• Season ticket loans (from day 1 for entry level) and cycle to work scheme 

• Relocation Rent Support Loan  

• Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work, Pride at HC, Social Mobility Network and Neurodiversity at Work

• Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes 

• Virtual GP and eyecare vouchers 

• Gym membership discount 

• Onsite physiotherapy (London only) 

• Charitable donation matching and 2 volunteering days 

• We're a certified Carbon Neutral company

• Green Electric/Hybrid Car Benefit Scheme (salary sacrifice)

• With Trees for Life we plant a tree in the Highlands of Scotland for every permanent hire

• Free e-books and audiobooks, digital newspaper subscriptions and discounts on books 

• Subsidised canteen and retail discounts 

• Onsite prayer room 

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to recruitment@harpercollins.co.uk with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.

Please note, if you are interested in the role you would need to submit your application via Applied. We do not accept email applications.