CRM Marketing Analyst

Springer Nature is the world’s largest academic book publisher, publisher of the world’s highest impact journals and a pioneer in the field of open research. The company numbers almost 13,000 staff in over 50 countries and has a turnover of approximately EUR 1.5 billion. Springer Nature was formed in 2015 through the merger of Nature
Publishing Group, Palgrave Macmillan, Macmillan Education and Springer Science+Business Media.

We are looking for a talented individual who will enjoy facilitating the roll-out of our digital campaigns and CRM services across the whole of Springer Nature. The role encompasses multiple brands, markets and business areas. You will be working for a central service department that supports various marketing teams across Springer Nature. This is a varied role offering the opportunity to work on key projects for senior stakeholders with lots of opportunity to make a difference.

12 month fixed term contract

Responsibilities

• Improving the effectiveness of the various database tools and services on an ongoing basis:
  • WordPress
  • Hybris Marketing

• Support the data migration and standardization projects to SAP Systems across Springer Nature
• Support on high-level email marketing campaigns. Includes dynamic
  email campaigns which requires in-depth customer data segmentation,
  Microsoft Access queries and high level data manipulation
• Ensuring all data segmentations comply with legal regulations/data protection laws
• Regular reporting to the various teams across the business
• Troubleshooting
• Monitoring and standardizing data entry procedures across Springer Nature including registration and unsubscribe processes

Experience, skills and qualifications

Essential

• Technical skills:
  • HTML and CSS
  • Working knowledge of WordPress platform
  • XML knowledge
  • MS Office Suite (Excel, Access, etc.)
• Excellent project and time management skills
• Excellent verbal, written, and presentation skills
• Working knowledge of CRM systems (e.g. SAP CRM, Hybris Marking) as well as email deployment systems
• Flexibility and adaptability; willingness to travel internationally essential

Desirable

• Marketing and/or publishing knowledge/experience.

To apply please upload a copy of your CV and covering letter, stating your salary expectations,