Digital Marketing Data Analyst

A leading digital publisher is looking for an experienced Marketing Analyst to join their digital marketing team to help drive audience and membership. This role will focus on evolving marketing data, insights and reporting and will play a key role in the way the company’s interactions are implemented, measured and analysed, bringing knowledge of different marketing channels to connect marketing to business results. This role will give you the opportunity to work with industry-leading tool-sets and provide thought leadership in digital marketing and analytics. You will assist with planning and implementation, as well as channel attribution modelling website analytics.

Other areas of responsibility will include measuring, analysing, reporting and assisting with delivery of communications to their audience through outreach channels, which will include email, social media, PPC, client affiliates and partnerships.

This is a great role for an analytical individual looking to develop their career within digital marketing. You will ideally have some proven experience in a junior or mid-level analytical role and experience with web analytics systems such as Adobe Analytics or Google Analytics.  You should have some experience with analysing and reporting on complex campaigns and an understanding of databases and data pipelines. Any experience of working with marketing automation systems such as Marketo would be an advantage but is not essential.

This is a great opportunity to work for a wholly engaged business, including in-house content production and digital marketing experts.

For a more detailed job description, please send your CV and a short cover not outlining your salary expectations.