Senior Marketing Manager (parental leave cover FTC)

An exciting opportunity has arisen to join the multi-award-winning marketing team within HarperFiction on a parental leave cover contract for up to a year. We are looking for a creative, confident marketer with experience working in a busy and fast-paced consumer marketing team.

As Senior Marketing Manager you will be responsible for planning and implementing integrated and innovative campaigns across a range of the leading names in fiction. The successful candidate will be a senior voice in the Fiction Marketing team, bringing their knowledge of the market and prior experience to produce outstanding campaigns that will deliver consumer cut-through and drive sales across all formats.

Responsibilities

• Delivering strategic, standout campaigns for key releases and authors across the HarperFiction division

• Developing creative, targeted, effective marketing activity including all planning, briefing and delivery

• Striving for innovation across all channels to produce market-leading campaigns that create cut-through and deliver on sales targets

• Ensuring that all creative, media, and digital plans are delivered on brief and within budget

• Ensuring all marketing campaigns are implemented to optimum efficiency with demonstrable metrics

• Measuring and evaluating campaigns, sharing learnings and optimising for future activity

• Working alongside the consumer insight team to understand readerships and inform target audiences

• Working with brand and media partners to leverage reader interest and expand our consumer reach

• Supporting a culture of collaboration and integration, working closely with Publicity, Sales and Editorial to ensure that all stakeholder needs are met

• Developing strong agency, media and influencer relationships to help maximise all communications opportunities and activity

 Key Skills/Experience

• Proven experience of delivering strategic, effective marketing campaigns across all channels of the marketing mix

• Track record in generating outstanding creative work that delivers against objectives

• Excellent communication and people skills, ability to work collaboratively with key stakeholders

• Experience working in a busy marketing department at a trade publisher and with major author brands is desirable

• Creativity essential

• Commercially astute, with a focus on ROI

• Excellent negotiation and relationship skills

• Highly organised

• Active interest in the latest marketing trends and campaigns from across the book industry as well as the wider entertainment and media sector

• Enjoys reading widely with an active interest in the publishing industry – particular interest in commercial fiction desirable

• Team-player, looking to share their learnings with the wider marketing team and foster a culture of shared learning

About HarperFiction

At HarperFiction we create industry-leading, award-winning campaigns for some of the world’s biggest authors.

We are home to bestselling brands such as Agatha Christie, Jeffrey Archer, George R.R. Martin, Cecelia Ahern, Karin Slaughter, J.R.R Tolkien, Dinah Jefferies and Bernard Cornwell, amongst many others.

We create unmissable launches, from British Bookseller Award-winning Eleanor Oliphant is Completely Fine, to bestselling debuts, Girl A by Abigail Dean and Bridget Collins’ The Binding, and breakout successes including Lucy Foley’s The Hunting Party and The Guest List and Bella Mackie’s How to Kill Your Family.

HarperCollins UK is part of a global business within HarperCollins Worldwide and News Corp.