Head of Marketing – Higher Education

One of the world’s largest higher education services companies is looking for a Head of Marketing to manage a team of Marketing Managers, taking responsibility for setting the marketing strategy, developing and executing all elements of the marketing programme.  This is an excellent opportunity to join a growing division within a global leader.

Reporting to the divisions’ Executive Director, responsibilities will include:

• Lead the development and implementation of online and offline marketing strategy through analysis, research and competitive intelligence review.
• Provide team leadership and an advanced understanding of marketing strategy, branding and product positioning.
• Act as lead contact point for clients on all marketing issues and provide regular reporting and updates to clients, including following up on all projects, initiatives and action items.
• Identify new market segments and develop the strategy to target effectively.
• Manage the team on the tactical implementation of marketing and enrollment strategies.
• Collaborate with the internal marcomms team to create compelling direct response marketing messages designed to drive lead generation. Creative elements include: website, banner, directory copy, email, landing pages, brochure, e-newsletter, print, tradeshow/conference, whitepaper, podcast, webinar and demos.
• Work with copywriters/graphic designers in developing new creative materials.
• Lead the development of plans/presentations to new and existing clients.
• Manage and mentor Marketing Managers and implement strategic development plans for individuals.

To be considered for this role you will need significant experience in marketing, including strategic marketing planning and direct marketing - online and offline.  You will also need experience of leading/managing a team.  You will also be degree educated or equivalent, in marketing, business administration or a related field ideally and will have outstanding project/time management and communication skills, both verbal and written.

You will be rewarded with a competitive salary, performance related bonus scheme and strong benefits.

To apply for this position click on the Apply Now button below or send your CV to enquiries@telferpartners.com quoting the reference TP143.

Early applications are preferred.

Referral Scheme - Telfer Partners offer a referral reward if we fill this vacancy with someone you recommend. You can send contact details of anyone you want to recommend to enquiries@telferpartners.com .