Head of Marketing – Penguin

Your Challenge

Penguin remains as committed to putting the best books into the hands of as many readers as Allen Lane was when he founded Penguin in 1935. 80 years on, the Penguin brand holds a unique place in readers’ hearts and as Head of Marketing, Penguin you will build on and grow this relationship through high-quality, effective marketing that brings our authors’ stories and ideas to life.  Reporting to the Consumer Engagement Director you will shape the consumer strategy for Penguin. You will partner closely with the Penguin Random House publishing divisions and be an advocate for books published across the company, adding value to individual campaigns and setting ambitious benchmarks for audience reach and engagement.

Understanding different audience segments in the UK and the different motivations for buying books is a key element of this role and you’ll partner with the Consumer Insight team to best target your campaigns. You will take an analytical approach to your work, ensuring you and your team use the resources available to support well-designed, impactful and cost-effective campaigns. 

Understanding different audience segments in the UK and the different motivations for buying books is a key element of this role and you’ll partner with the Consumer Insight team to best target your campaigns. You will take an analytical approach to your work, ensuring you and your team use the resources available to support well-designed, impactful and cost-effective campaigns. 

Creativity is at the heart of Penguin’s marketing; your role will be to reflect Penguin’s brand values and find imaginative ways to reach readers. And you’ll work with the Digital Art Director to ensure Penguin is as highly-regarded for the design of its digital marketing as it is for its books. 

Finally, as head of the Penguin digital marketing team you will build a creative, supportive culture that allows everyone to thrive and do the best work of their lives. You will draw on your leadership experience in all aspects of team management. 

Your Profile

This role will suit someone with strong campaign management and social media experience, preferably in publishing or the arts. You’ll have experience of developing authors and brands through social, email and online. Through your understanding of diverse audiences and the platforms that are relevant to each you’ll be able to articulate the most effective ways to reach them all. 

Your digital marketing expertise will be matched by your creativity and strategic vision so your ground-breaking campaigns will yield measurable results in terms of readership growth and book sales. 

Submit application to:

If this sounds like your perfect next step, please apply with a CV and covering letter by Friday 7th August.