Marketing Automation Strategist

A leading and highly esteemed publishing company in Oxford is looking for a Marketing Automation expert with significant and demonstrable experience in developing and delivering Marketing Automation campaigns. Proficiency in Eloqua, Marketo or Responsive is essential. This is an excellent change management opportunity for a high level strategist. Applications from further afield are welcome, there may be some scope for partial home working.

Key duties:

• Developing and effectively executing Marketing Automation campaign strategies to ensure revenue targets and campaign objectives are achieved or exceeded
• Ensuring Marketing Automation campaign strategies align with company community strategies
• Working with product marketing and sales to develop Marketing Automation campaign objectives
• Generating qualified leads, improving data quality, ensuring an integrated customer experience and global cross-business approach
• Ensuring strategic and tactical alignment with complimentary marketing capabilities and activities (social marketing, telemarketing, conferences, direct mail)
• Developing and monitoring corporate benchmarks for campaign performance and lead generation
• Optimising segmentation and customer profiling to achieve effective customer targeting and demand generation
• Ensuring Marketing Automation tool is fully optimised

Experience / skills required:

• Significant and demonstrable experience in developing and delivering Marketing Automation campaigns is essential
• Proficiency in Eloqua, Marketo or Responsive is essential
• Understanding of web analytics, content and data management, proficiency in multiple lead generation tactics
• Proficiency in Windows applications and strong project management skills
• Excellent written and verbal communication skills
• Ability to manage multiple projects simultaneously and work with and within cross-functional global teams
• Creativity, customer focus and commitment to quality
• Educated to degree level or equivalent

For further information, please apply online or email a CV and salary expectations to susanglinska@atwoodtate.co.uk

Contact:            Susan Glinska

Tel:                   020 7487 8292

Atwood Tate embraces diversity and seeks to promote the benefits of diversity in all of our business activities and to develop a business culture that reflects that belief.  We welcome applications from all members of society irrespective of age, disability, sex, sexual orientation, colour, race, nationality, ethnic or national origin, religion or belief.