Marketing Executive

Have you got experience of implementing marketing campaigns using a mix of both print and digital? Are you looking  to have full responsibility of your own marketing campaigns? Do you want to work for an innovative and growing Professional Publishing house based in Central London?

We are looking for a talented Marketing Executive to create and implement effective campaigns to market frontlist and backlist products and to use promotional material to generate sales. Our client, a highly reputable business publisher is looking for a Marketing Executive to market their list of titles.

 Your key responsibilities will include:

    Developing joint, integrated sales and marketing strategies for the list

    Taking ownership with your editor of the sales performance of the list

    Working closely with all authors to identify sales opportunities and support promotional activity

    At proposal stage, engaging with the product and providing input into the publishing strategy

    Coordinating and attending conferences, book launches and other events as necessary

    Carrying out market research to better understand the needs of our target audiences

    Utilising all channels including direct mail, email, social media, search, associations and publicity

    Creating sales tools and presenting new titles to sales representatives

    Proactively developing knowledge of key competitors, their products, forthcoming products and sales and marketing activity

 The successful candidate will have marketing experience ideally from a B2B or business publishing environment but we are also looking for candidates with fantastic marketing experience from external industries as well. You will have experience of delivering sales driven marketing campaigns, digital marketing including SEO, key metrics analysis and marketing budget management.

To apply for this position, please contact Abigail Barclay at Inspired Selection publishing recruitment agency (email: a.barclay@inspiredselection.com). Please provide a CV and your current salary details in your application. To view all current opportunities available via Inspired Selection, please visit our website at www.inspiredselection.com.

Inspired Selection operates an Equal Opportunities policy.  We treat all employees and job applicants fairly and equally regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, disability or union membership status.