Marketing Executive

Bonnier Publishing Fiction

We have fantastic opportunity for an experienced Marketing Executive to join our team.

Working closely with the Marketing Director, you will work across a wide range of marketing channels including, partnerships, promotions, events, digital and social. In addition; you will support the marketing & PR managers on campaigns across the adult and children’s fiction list as well as establishing new creative ways to reach target audiences.

Offline

• Support the delivery of marketing campaigns across the adult and children’s fiction lists, managing all aspects of campaigns, including copy-writing
• Assist PR and Marketing with communications for editorial, authors, agents and sales
• Write monthly newsletters for all imprints.  Track and report results to key stakeholders
• Strategic and responsive analysis of campaign results using data metrics
• Management of campaign budgets
• Establish new creative and dynamic ways to reach potential readers and book-buyers

Online

• Daily management of the company wide websites , including all content management and customer service liaison– maintaining the unique position of all the BPF imprints 
• Work with national industry agencies and services such as Netgalley, & Goodreads etc
• Management of all social media channels for each imprint with responsibility for growing online communities
• Oversee the owned, earned and paid for media campaigns
• Management of video production agencies
• Management of BPFs blog, including the creation of daily posts
• Provide administrative support to the marketing team

Skills & Experience 

• Previous experience in a book publishing role with an excellent knowledge of the book publishing market is desirable (and a love for books and reading is essential)

• Have a detailed understanding of social media behaviours, platforms and tools

• Passion for digital innovation and working knowledge of industry-specific tools e.g. Netgalley and Goodreads
• Knowledge of WordPress and an understanding of website upkeep
• Experience in the implementation of SEO, email marketing, keywords, and how to drive website traffic
• An eye for good design and confident in the use of Photoshop and InDesign
• Confident in video & editing
• Highly organised with excellent attention to detail, must be proficient in the use of Microsoft Office
• Willingness to be adaptable and responsive to tasks as they arise
• A strong team player with a positive 'can-do' attitude
• Excellent written and verbal communication skills as well as being a skilled & confident presenter

Based in stunning offices in Marylebone, London, Bonnier Publishing Fiction is a division of Bonnier Publishing which encompasses the children’s imprints Hot Key Books and Piccadilly Press and adult fiction imprints Zaffre, Twenty7 and the Totally Entwined Group. Bonnier Publishing Fiction combines brand new voices with established storytellers to bring a broad spectrum of high quality and innovative fiction to all ages.

To apply, please email your CV, cover letter Daryl Brennan, HR Manager on daryl.brennan@bonnierpublishing.co.uk . Early applications may be prioritised.