Marketing Manager (with particular responsibility for women’s fiction, literary fiction and erotic fiction); Maternity Cover
Pan Macmillan UK is one of the largest general book publishers in the UK, with imprints including Macmillan, Mantle, Pan, Picador, Boxtree, Sidgwick & Jackson, Bello, Tor, Macmillan Children's Books and Campbell Books. Pan Macmillan is part of the Macmillan Publishing Group.
We are looking for an experienced, skilled, self-motivated, creative and highly-organised Marketing Manager to work in the Fiction Communications department
The position will involve –
Devising, planning and overseeing marketing campaigns for Fiction and Picador titles, within agreed timelines and to given budgets
Devising brand building initiatives and audience growth strategies, particularly around repeat brands
Leading on creation of pitches for new acquisitions
Being the departmental lead and maintaining strong market awareness in the following categories:
- Women’s fiction
- Erotic fiction
- Literary fiction
Forging and maintaining relationships with third party partners
Managing campaign budgets
Overseeing The Window Seat, Pan Macmillan’s women’s fiction and lifestyle site
Collaborating creatively with staff across the Communications department, including in Non-fiction, Digital and Children’s, as well as with staff in Sales, Editorial, Art, and Production
This is a key role within our organisation and as such we are looking for someone with a proven track record of running campaigns with a communications department of a publishing company. You must be able to work autonomously and be good at prioritising work under pressure.
The ideal candidate will have:
Extensive experience of running marketing campaigns in the areas of women’s fiction, erotica and literary fiction
Skills in ad-planning across traditional and digital media
Creative flair in art direction, copywriting and campaign planning
A strong understanding of the current media and consumer marketplace and changes in the publishing industry
An impressive ‘black book’ of talented collaborators, developers and contacts who can help realize ambitious digital innovation
High levels of digital literacy and confidence in embracing new technologies
Experience of ebook marketing
This role is based in our King’s Cross, London office.
To apply, please submit your CV and a covering letter confirming your salary expectations and quoting reference PAN/035/14 via our online recruitment site: http://jobs.macmillan.com
All applicants must be able to demonstrate the right to live and work in the UK in order to be considered for the vacancy.
Closing date: 11th October 2014
Need to do
Key tasks:
CONSUMER MARKETING
Drive sales of key and lead titles across all business areas of Fiction and Picador by working closely with sales, publicity, editorial and digital publishing teams to develop and implement high impact, highly integrated consumer campaigns through successful use of the full marketing and content mix: advertising, digital marketing (involving close liaison with digital teams), sales promotion, social, sponsorship and partnership activation, community outreach and management and PR. This will involve both the ability to proactively leverage promotional activity for niche titles and genres with little financial backing in addition to the driving major titles backed by consumer spend support. Where appropriate campaigns to be planned globally and in liaison with international sister companies.
Deliver all agreed marketing initiatives within agreed timelines and to given title budget
Responsible for The Window Seat, Pan Macmillan’s women’s fiction and lifestyle site
Contribute to pitch planning across the fiction teams to secure new acquisitions and retain repeating authors, and lead on pitches when required.
Represent Pan Macmillan at Reading Partners working party meetings
PICADOR AND FICTION
Special responsibility to the Picador and Fiction publishing teams to champion the lists internally. Attend and contribute to weekly editorial meetings. Read all titles under discussion for acquisition and help assess their market reach and assist with positioning – keep Communications Director for Fiction briefed
Devise brand building initiatives (particularly around key repeat brands) , audience growth strategy and develop third party relationships
Be the departmental lead on marketing for:
- Women’s fiction
- Erotic fiction
- Literary fiction
Provide marketing support to the Picador and Fiction teams in the retention of titles and authors and in consumer research projects
Ensure relationships, campaign work and commitments to Fiction and Picador teams are also maintained
PAN MACMILLAN.COM/PICADOR.COM
Attend and contribute to content planning meetings to ensure monthly content is updated for campaign titles and audience initiatives via Gather Content
Key relationships:
- Picador and Fiction publishing teams
- External designers, developers, creative agencies, producers
- In house campaign managers and wider SMAP team
- In house digital publishing and editorial teams
- Authors/agents
- Total Media
Need to know
Qualifications:
- Degree
Skills/knowledge:
- An experienced and talented marketeer used to working to deadline and to budget across complex campaign activity with shared objectives. Targets will vary per activity but will be measurable and will mainly consist of sales targets, chart ambitions and author brand awareness amongst both trade and consumers
- Ad planning acumen across traditional and digital media
- Creative flair in art direction, copywriting and campaign planning
- Understanding of current media and consumer marketplace and changes in the publishing industry
- High computer literacy and confidence in embracing new technology and opportunities
- Exceptional interpersonal, presentation and organisational skills
- Bring with you an impressive ‘black book’ of talented collaborators, developers and contacts who can help realise ambitious digital innovation
Experience:
- Extensive publishing campaign management experience, particularly in the areas of women’s fiction, erotic fiction and literary fiction
- Experience of running ebook marketing campaigns
- Experience of working with reading groups on promotional activity
Need to be capable of
- Technical Capability
Uses technical / job knowledge and experience, incorporating functional skills and broad based business knowledge, to meet and exceed job requirements / customer expectations. Up-to-date and disciplined, able to generate and present high quality, relevant and usable job-related information. Efficiently manages workload and projects within set timelines and to agreed budget, achieving set objectives. Assimilates and applies new job-related information in a timely manner.
2. Personal Effectiveness and Professionalism
Maintains a professional attitude and approach to work. Takes an ethical approach to internal and business relationships. Is aware of compliance and regulations as a framework for business activities. Produces consistent results both professionally and personally. Use of initiative and a proactive approach with drive to make a contribution. Focuses on achieving positive results contributing to team goals and the overall success of the business.
4. Relationship Building/ Teamwork (incorporating Communication, Influencing & Collaboration)
Builds effective relationships through positive communication that motivates and influences others. A valued team member actively involved in achieving team objectives. Works cooperatively and flexibly with other members of the team. Effectively communicates relevant ideas or details of events in a way that enhances relations in the work environment. Successfully influences others to accept and support an idea/proposal/plan.
5. Managing Complexity incorporating decision making, planning and organisation, and resilience
Is able to work effectively in a highly complex, diverse, changing environment. Changes own behaviour in order to deal with changing circumstances. Maintains a high level of performance under conditions of increased pressure, competition and adversity. Achieves results by setting goals using quality planning, analysis and decision making skills. Adapts and copes successfully with changing circumstances. Structures activities within an established time frame, following up on details in order to achieve
maximum effectiveness.