Marketing Manager
A leading Educational publisher is seeking a strategic Marketing Manager to create brand strategy, promotions, and messaging for their Higher Education products, platforms and services. This role would be based in their bright, modern offices in Hampshire.
Reporting to the Head of Strategic Marketing, this role will support sales teams to drive direct to institution sales and trials, and work closely with internal teams to raise brand awareness, generate and qualify leads, and help drive digital adoptions, activations and usage. Responsibilities will include:
- Target faculty, senior management and student services in their marketing and promotions to higher education and vocational institutions across Europe, Middle East and Africa.
- Drive marketing for new digital offerings and platforms as they emerge.
- Lead promotional tactics including management of the conference schedule and attendance at high stake events.
- Demonstrate key features and benefits of the learning solutions according to core customer needs.
- Segment customer base to market and position digital learning solutions to meet the needs of each customer segment.
- Gain detailed knowledge of competitor digital platforms and position the learning solutions accordingly.
The ideal candidate will be a collaborative and focused sales or marketing professional, ideally with an interest in education. You will have experience working in either technology, software, SAAS, or publishing, working with Sales teams to provide support, knowledge and useful resources supporting the sales process. Some product management experience is key. You will be an organised and proactive team player, with the ability to make decisions in a timely and calm manner.
The client offers an excellent salary and benefits package, and the opportunity to work in a renowned Educational publisher amongst a friendly and supportive team.
To apply for this position, please contact Verity Hawson at Inspired Selection publishing recruitment agency (email: v.hawson@inspiredselection.com). Please provide a CV and your current salary details in your application. To view all current opportunities available via Inspired Selection, please visit our website at www.inspiredselection.com.
**Inspired Selection operates an Equal Opportunities policy. We treat all employees and job applicants fairly and equally regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, disability or union membership status.