Marketing Specialist
Our client, a leading professional membership body is seeking a Marketing Specialist to join their team in London. In this role you will have the opportunity to increase brand visibility globally and seize opportunities in emerging markets while developing existing ones.
Key responsibilities include:
- Building brand loyalty and product awareness while maximising market share
- Driving revenue from existing customers and increase spend per customer
- Executing customer analysis to identify new markets/growth areas, up-/cross-selling opportunities
- Supporting the product development process with market research to ensure a customer centric approach
- Undertaking market research to ensure targeted, customer-focussed approach
- Helping to develop annual marketing strategy and formulate market development initiatives
- Developing product specific plans to market to new and existing markets
- Action marketing plans using full marketing mix, including engaging with national/global media
- Promoting the successes of the marketing team internally to all stakeholders to maximise visibility
- Reviewing ROI of all activities to feed into future promotional plans
- Managing budget and plan budget spend
The successful candidate will have excellent project management skills and will be experienced in maximising budget for best ROI. You will be organised, have a high attention to detail and have a proactive approach to your work. You will be highly proficient in using social media and e-marketing techniques as well as a proficiency in HTML and CMS.
To apply for this position, please contact Abigail Barclay at Inspired Selection publishing recruitment agency (email: a.barclay@inspiredselection.com). Please provide a CV and your current salary details in your application. To view all current opportunities available via Inspired Selection, please visit our website at www.inspiredselection.com.
Inspired Selection operates an Equal Opportunities policy. We treat all employees and job applicants fairly and equally regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, disability or union membership status.