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Product Marketing Manager

Our client, one of the world’s largest education service providers is looking for a Product Marketing Manager to join their Higher Education team.

The Product Marketing Manager will be responsible for managing products through each stage of the product lifecycle and launching new products to global markets. The main responsibilities of the role include;

  • Gathering customer requirements through customer meetings and feedback.
  • Undertaking market research in partnership with the Product Team.
  • Providing the pricing strategy for products.
  • Defining the product strategy through the different stages of the product lifecycle.
  • Gathering competitive intelligence & conducting competitor analysis.
  • Defining target market segments.
  • Developing the brand identity.
  • Creating product launch plans for key priority products.
  • Creating a marketing plan for the discipline area.
  • Co-management responsibility of Marketing Executive.

The successful applicant will have proven experience within a Product Marketing role with CIM training or equivalent. They will possess excellent communication and interpersonal skills and will have a demonstrable commercial acumen to inform pricing strategy. Experience in the education sector and/or in marketing digital products is desirable.

You will be rewarded with a competitive salary, performance related bonus scheme and strong benefits.

To apply for this position click on Apply or send your CV to enquiries@telferpartners.com quoting the reference TP191.

Early applications are preferred.

Referral Scheme - Telfer Partners offer a referral reward if we fill this vacancy with someone you recommend. You can send contact details of anyone you want to recommend to enquiries@telferpartners.com .

Product Marketing Manager

Telfer Partners, Essex
Permanent
Academic, Educational, Publisher
Product Management, Marketing
Reference: 
TP191
Salary description: 
Competitive + Bonus + Benefits

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Marketing, Product management