Marketing Digital Advertising Analyst

 Great opportunity working for a global company in this forward-thinking digital advertising team that works to fulfill marketing goals throughout the funnel to achieve lead, revenue, and retention goals. Acting as internal consultants, working across product lines to develop an ad strategy, setup and run ads, and produce valuable insight.

Proficient in a variety of ad tools, platforms, and analytics, and know how to use them to create insight. You keep your eye on the goal and can make campaign recommendations that will help achieve that goal. You have experience and skill to analyse campaigns.  To have successfully operated and understand Google, Facebook, Twitter, LinkedIn, and Amazon ads, as well as analytics tools such as Google Analytics (including click stream analysis), Data Studio, Power BI or SQL. Provide robust analysis and insight on ads by crafting reports and recommendations. Provide technical reviews of ads prior to launch. Recommend and set up A/B tests to increase effectiveness of ads. Working with campaign developer, optimise campaigns to increase returns and reduce costs including keyword optimisation. Design and updated program reviews of how ad program is driving revenue.