Regional Marketing Manager

A prestigious international publishing house based in London are recruiting for a Regional Marketing Manager to activate lead generation and usage driving activities to maximize revenue, usage, and sales by fully exploiting all sales/ marketing channels. The marketing of existing and new digital products for the library market and to carry out external customer visits to understand the needs of the library customers. To be conversant with data interpretation of CRM systems for recording and monitoring sales leads, data mining/collection and segmentation to identify customer prospects. Reporting to the Group Marketing Manager/ Sales and Library, the role will implement marketing communications campaigns that build sales pipelines and promote product usage for library customers. Good initiative and motivation.

Previous marketing, communication or sales experience;

Spanish language skills advantageous.

Marketing or equivalent professional qualification

Publishing industry experience preferred

Campaign direct/electronic marketing experience

Understanding of academic library market is advantageous