Senior Marketing Manager – Digital Library Products

An academic publisher with one of the most successful track records for growth over the last ten years is looking to recruit a Senior Marketing Manager to join their Library Marketing team. This is an exciting opportunity to join a dynamic team in a key role where you will develop and implement effective marketing strategies for their new suite of Business & Management library products.  

Reporting to the Global Marketing Director, you will be responsible for product positioning and building the brand as well as aggressively driving sales, usage, and customer retention. 

Key responsibilities will include:

• Developing and implementing strategic marketing plans to academic libraries.
• Assisting the Global Director with strategic planning and budgeting.
• Implementing higher-level and strategic departmental projects.
• Managing a team of staff ensuring they achieve their key responsibilities.
• Providing direction and training in the development and implementation of creative marketing and sales strategies for all products.
• Working with Online Products and Editorial teams to ensure product positioning is grounded in a deep knowledge of the library market.
• Attending conferences, conducting campus visits and hosting special events.

To be considered for this role you will need to be educated to degree level or equivalent with proven experience in marketing.  You will need proven project/product management experience along with excellent communication skills.  Experience with developing marketing plans for business and/or academic multimedia products is desirable.

You will be rewarded with a competitive salary, performance related bonus scheme and strong benefits.

To apply for this position click on the Apply button or send your CV to enquiries@telferpartners.com quoting the reference TP152.

Early applications are preferred.

Referral Scheme - Telfer Partners offer a referral reward if we fill this vacancy with someone you recommend. You can send contact details of anyone you want to recommend to enquiries@telferpartners.com .