Marketing & Publicity Executive

Salary: between £25,000 and £27,000 pa, depending on experience

Location: Southwark, London

Start date: ASAP

Are you a forward-thinking and curious person with a passion for commercial fiction and data-driven analysis, looking to work with an innovative and ambitious company? Do you want to make your mark working with some of the world’s best storytellers and push their books to be market leaders?

Canelo is a flourishing independent publisher based in London. We are never afraid to try new things and want to challenge publishing industry norms. We enjoy working in undervalued areas of publishing and rejuvenating them for new audiences.

This role will work closely with the Sales & Marketing Director with a focus on driving data-led campaigns across our broad list of commerical fiction. We have published several bestselling and acclaimed authors, but are looking to further build on our success. As Marketing & Publicity Executive you will handle the day-to-day running of our social media accounts, produce marketing and publicity materials, identify new marketing opportunities and analyse campaign data. You will be a champion for all our authors, and think of new and creative ways for us to push our books into the hands of readers.

We are open about your experience and background, but ideally this job would suit someone who already has some experience of a marketing or publicity role.

Summary

As part of the wider sales and marketing strategy, devise and implement marketing, advertising, publicity and other campaigns. Reports to Sales & Marketing Director.

Responsibilities

• Co-ordinate bespoke publicity and marketing campaigns for Canelo titles
• Analyse, report and optimise campaign efficiency, including in-depth analysis of marketing services, advertising and data
• Contribute to book pitches and agent/sales presentations
• Manage the company social media accounts and Canelo blog
• Produce marketing assets and promotional email/newsletters
• Read submissions for acquisition, as requested by Sales & Marketing Director
• Oversee Canelo events and our presence at wider industry events
• Update and maintain calendar with events, publications, marketing and title promotion information
• Distribute and promote digital and print proofs
• Create and maintain great relationships with bloggers and other key influencers
• Collect and archive book review information by title, and adding endorsements to databases
• Seek out new marketing opportunities for Canelo
• General tasks to support the sales and marketing department as requested by the Sales & Marketing Director

Please apply with a covering letter and CV to francesca@canelo.co

Closing date for applications: 28th May 2019.