Digital Marketing Manager (Maternity Cover)

DK is the world’s leading illustrated reference publisher and part of Penguin Random House. We are looking for an enthusiastic and innovative digital marketer, with at least 3 years’ experience, to work in our busy Marketing and PR team. 
 

You will have the opportunity to work across DK’s diverse publishing list – from the hugely successful Star Wars titles to the highly-acclaimed cookery and lifestyle books with high-profile authors and brands, and from our first-class illustrated reference and children’s list through to our bestselling travel guides. 
 

You will be responsible for:

• Shaping DK's email data strategy and growth tactics as well as writing and scheduling campaigns along with your report.  A strong background in email marketing is essential.
• Inspiring direct and affiliate purchase on dk.com through email, social and search activity, coordinating campaigns alongside the team's wider PR and marketing activity.
• Driving ROI through activity on and off the site.
• Social media content, engagement and increasing social traffic to the website organically and via social advertising (experience of Facebook Ads is essential).
• Content marketing (all formats including video) on social, email and web, as we look to inspire consumers to purchase our books.
• Managing the Junior Web Editor.

Excellent knowledge of digital marketing best practice across email and content marketing (including video) and paid search is a must as well as experience of working on larger marketing and PR campaigns. 

Reporting to the Marketing and PR Director, you will be a confident and highly-motivated individual able to create and present digital strategies for approval and enjoy presenting both internally and externally.

Please apply with your CV and a covering letter by midnight on Wednesday 2nd August.