Head of Marketing

The Bookseller is at the heart of the book trade, serving publishers, bookshops, libraries, authors & illustrators since 1858. Now’s your chance to be at the heart of The Bookseller.

Across print, live events and online, we want The Bookseller to be the most useful and influential it has ever been in its 160 years history. For that, we need a special individual who combines a passion for books, with consummate marketing know-how, book publicity and marketing experience and boundless energy.

Please send your CV and a covering email to Nigel Roby, chief executive, telling us what you will bring to The Bookseller nigel.roby@thebookseller.com Deadline: 29nd July 2019

Responsibilities

You will have responsibility for the marketing of The Bookseller’s entire brand portfolio as well as for the brand positioning of our different products, including our awards, conferences, events and various online products and services.
This encompasses building traffic and engagement levels across The Bookseller’s online portfolio including web and social platforms and email lists, as well as converting that traffic to the benefit of our commercial requirements – delegates, subscribers, advertisers & sponsors.
The Head of Marketing will be responsible for ensuring that the website meets its brand and commercial objectives. This includes playing an integral role in the planned development for the website over the coming year
You will play a key role in the development and launch of The Bookseller’s new book ‘data’ led products, Book Gig and Books in the Media, as well as the continued development of The Bookseller Podcast.
You will have overall responsibility for the strategy and execution of marketing plans to bring paid-for delegates to our conference programmes.
You will be responsible for the consumer and trade marketing behind The British Book Awards (Nibbies) and its Books of the Year programme as well as the YA Book Prize, run in association with Hay.
From 2020, you will have overall responsibility, via the Audience Marketing Manager, for subscription revenues for the magazine and online.
Working with the Chief Executive, the Head of Marketing will play an integral role in new product development including positioning, pricing and branding for new online products and events.

Experience

The Head of Marketing will need:

At least seven years’ experience in book marketing, acquired at a trade book publisher, retailer or at a specialist book PR/publicity agency.
Experience in line-management duties and be able to provide evidence of experience in staff-development, training, and building a team and productive working environment.
Experience in running integrated social media and digital campaigns including video, programmatic advertising, lead generation, conversion and acquisition, email marketing, content marketing, as well as partnerships, sponsorship and out of home campaigns. They also will have a strong understanding of retail marketing and contacts at the main book retailers.
An excellent communicator with experience in managing external stakeholders including agents, authors and external agencies. This will include first-class organization and demonstratable project management experience.
A brilliant eye for detail and a strong understanding of what it means to manage a brand and the importance of consistency both in TOV and visual identity that this requires.
As so much of the planned development for The Bookseller is around our digital project portfolio, you will need excellent digital skills and experience including a strong understanding of SEO, web development and digital behaviors.
Although not necessarily needing a B2B or specialist consumer media (including events) background, you must be able to demonstrate how your experience can be adapted to media objectives.
Above all, the Head of Marketing will be passionate about books and the book trade with an interest and instinct for the business and the people behind it and how, as the main publication for the trade, we can continue to grow to support the industry.

Salary and benefits

Salary will be competitive. Full details, a more detailed job specification and organisation structure will be provided prior to interview.

The role is full-time and based at The Bookseller’s London office (SE1 7SP) but may be adapted for a 4-day week if preferred.

About The Bookseller

The Bookseller has been at the heart of the book trade since 1858. It provides business intelligence, services and marketing channels for publishers, bookshops, libraries, agents and authors & illustrators.

Print

The Bookseller magazine (42 x per year)

Book fair dailies/specials for London Book Fair, Frankfurt, Bologna and Beijing

The Buyer’s Guides – Fiction, Non Fiction and Children’s books (2 x per year)

The Books magazine – consumer magazine for The British Book Awards and YA Book Prize (annual)

Live

The British Book Awards or Nibbies

The YA Book Prize

FutureBook conference

Marketing & Publicity conference

Children’s Books conference

Online/digital