Marketing & Publicity Manager (12 months parental leave cover)

An exciting opportunity has arisen at B.T. Batsford for a Marketing & Publicity Manager to lead the company’s marketing and publicity department for a 12-month fixed term to cover a period of parental leave, starting in January 2025.

Founded in 1843, B.T. Batsford is an award-winning independent illustrated publisher. We publish about 40 beautiful, illustrated books a year across a diverse range of non-fiction categories including Architecture and Design, Nature, Gardening and Lifestyle, Craft and Textile Art, Poetry and Literary Gift, Heritage and Folklore. This role will primarily work with Batsford’s list, but also with titles published by our sister imprint Scala Arts & Heritage Publishing.

Primary responsibilities include:

• Running all stages of multi-channel book marketing and publicity campaigns and other company marketing activities, from strategic planning to delivery, including working with publicity, marketing materials, metadata, social media, newsletters, websites and events
• Working closely with internal and external teams and stakeholders, both in the UK and in the USA
• Developing close working practices with colleagues in sales, editorial, design as well as sales distributors, authors and agents
• Line-management of Marketing & Publicity Executive
• Attending and contributing to the regular publishing and covers meetings
• Marketing budget management
• Managing Batsford’s yearly student award The Batsford Prize
• Attending and organising a variety of trade fairs throughout the year

The ideal candidate will have several years’ experience of working in senior roles in book marketing and publicity, ideally with extensive experience of the illustrated non-fiction market. They will also be a great communicator with creative flair and a track record of producing successful, high-profile and book-selling campaigns. Proficiency in WordPress, Mailchimp, Amazon and Meta advertising platforms, InDesign, Photoshop and working with SEO and metadata is essential.

This will be a 4 days per week role. Batsford operates a hybrid working schedule, working three days a week in our central London office.

If you're interested in this exciting opportunity, please send your CV and a covering letter and stating current or most recent salary to jobs@batsfordbooks.com by 23 September 2024.