Digital Marketing Executive

We are looking for a Digital Marketing Executive to join our Digital Marketing & Website team here at Bloomsbury.

Reporting into the Marketing Insights & Systems Manager, this role offers you the chance to develop your digital marketing portfolio with a global company, whose breadth of publishing ranges from academia to Harry Potter. 

Experience within the publishing industry is not necessary; if you have the enthusiasm for this core element of digital marketing campaigns, and recognise the value of good quality data, we would love to hear from you.

The Role

As the day-to-day marketing administrator of our email marketing platform and CRM system, you will act as the first point of contact for our marketers across the company, and will be key to ensuring that our marketing systems are working smoothly. 

You will also be integral to developing a central email marketing strategy that can support individual marketing teams’ cross-channel strategies right across Bloomsbury.

Your role will include:

• Providing training for the email marketing platform to new starters in the marketing departments, and ensuring marketers are supported and up-to-date with system processes through written guides, recorded video tutorials, and workshops (both in-person and via online video calls).
• Responding to ad-hoc support queries from marketers, liaising with the Marketing Systems & Insights Manager and external partners where necessary.
• Supporting our other marketing systems to help ensure they integrate smoothly with the email marketing platform; primarily, these are our CRM system and the Bloomsbury website.
• Creating and maintaining the email marketing templates for the company’s various brands and imprints.
• Ownership of Bloomsbury’s direct customer marketing list; working with the Senior Ecommerce & Customer Service Executive to devise campaigns and strategies.
• Liaising with marketers to develop and implement new campaign marketing initiatives, to help improve their workflows.
• Promoting and maintaining good data hygiene, using Excel and other platforms and tools to develop and apply initiatives to keep our marketing data tidy.

• Contributing to new projects as they arise, working with the rest of the website team and other parts of the company.

Knowledge, skills and experience

• Proven experience of working within a marketing team, with use of an email marketing platform a key element in that role (Mailchimp desirable).
• Experience with CRM systems (Salesforce desirable but not essential).
• A high degree of confidence using Microsoft Excel to handle and manipulate large volumes of data.
• Experience in analysing marketing campaign performance, in order to make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to explain workflows and processes to colleagues, including senior managers.
• A good understanding of web-based ecommerce.
• Outstanding attention to detail and a logical, problem-solving approach.

Additional Information

The role is a full-time permanent position

Salary Range: £29,000 - £32,600

The role is based at our London office 50 Bedford Square, London, WC1B 3DP on a hybrid working pattern of 2 days office based / 3 days home based (or fully office based if preferred).  Allocated office days for this role are: Wednesday and Thursdays

Please apply with a CV and covering letter addressed to Human Resources (Word or PDF format only) via the ‘APPLY NOW’ button detailing how you meet the requirements outlined above for this role by Sunday 25th February 2024.

Bloomsbury reserve the right to close the role early if we exceed the required number of applications

Bloomsbury Benefits

As well as a fantastic opportunity to join a global award-winning organisation, Bloomsbury offers the following competitive benefits package:

Working Pattern

• hybrid working pattern of: 2 days office based / 3 days home based (or fully office based if preferred)

Holidays

• 25 days holiday
• 3.5 days Christmas company holiday

Other Benefits

• Two paid Personal Wellness Days
• Flexible Fridays – take Friday afternoon off by working an additional 3 hours and 45 minutes earlier in the week
• Season Ticket Loan
• Share save Scheme
• AXA Healthcare Plan (Private Medical Insurance)
• In-house Doctor
• Eye care Voucher Scheme

Company culture – Employee Voice Meetings, Staff Networks (Bloom (BAME), Accessibility, Mental Health, Pride, and Parents, Guardians and Carers) and 21 Mental Health First Aiders trained across the UK offices, Publishing Events and access to free Publishing Resources

For additional benefits see below

Bloomsbury is a place where anyone of any background, race, ethnicity, religion, sexuality, gender identity, age, ability, or socio-economic status can thrive, feel comfortable, and be heard and accepted. We are an equal opportunities employer and welcome applications from all sections of the community.

We are willing to make any reasonable adjustments throughout the recruitment process, please flag to the recruitment team if required

Applicants must have the legal right to work in the UK.

The Company

Bloomsbury Publishing Plc.

Bloomsbury Publishing is a leading independent publishing house, established in 1986, with authors who have won the Nobel, Pulitzer and Booker Prizes, and is the originating publisher and custodian of the Harry Potter series. Bloomsbury has offices in London, New York, New Delhi, Oxford and Sydney. Within Bloomsbury’s Academic division, it publishes under Bloomsbury, as well as under a number of prestigious and historic imprint names. Read Our Story for how it all began. 

 Bloomsbury is committed to creating a working environment that stimulates creativity and collaboration, is respectful of difference, is inclusive and ethical in its practice, and promotes well-being. We are determined to nurture and develop our employees to reach their highest potential, and we know that our success is down to the passion, commitment and hard work of our talented people. We recognise the urgent need to attract and support applicants from all backgrounds and identities to become part of the global publishing industry, allowing diverse voices to reflect and shape our culture and society.

Please read more on our Missions and Values here.

Please read our environmental policy here.