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Digital Marketing Executive

Bloomsbury Publishing Plc is looking for a dynamic, creative and forward-thinking Digital Marketing Executive to work across both the Adult and Children’s division on an exciting list of fiction and non-fiction authors such as Sarah J. Maas, William Dalrymple, Kiley Reid, Madeline Miller, Reni Eddo-Lodge, Katherine Rundell, Neil Gaiman, and many more. Working alongside the marketing teams and reporting directly to the Senior Digital Marketing Manager, you will be responsible for assisting key digital marketing campaigns and help build Bloomsbury’s social media profile.

The ideal candidate will be immersed in the world of social media and highly proficient in creating short form videos for TikTok and Instagram Reels. The candidate will have a desire to experiment with new content forms as social media’s ever-changing features continue to evolve. A love of books and reading is a prerequisite.

The role

SOCIAL MEDIA AND EMAIL NEWSLETTERS

  • Support the Digital Team in managing Bloomsbury’s many social media channels across the Adult and Children’s list by seeding out timely and engaging content (on TikTok, Instagram, Twitter/X, and Facebook), making sure our communications are relevant, up-to-date and within brand guidelines.
  • Help manage Adult and Children’s influencer mailing lists, including identifying potential partners across all platforms to help promote our books. This will include collecting engagement statistics and optimising the process for future campaigns.
  • Create assets (short form video, photography, gifs and threads) for use on book campaigns and social media moments.
  • Work closely with the Digital Team to devise social media strategy and create bespoke campaigns for lead authors and titles, while also helping to shine a light on the breadth of the wider Bloomsbury publishing list.
  • Stay across the latest social media and digital developments, including competitor and wider industry activity, updating colleagues as required.
  • Create reports via SproutSocial and HypeAuditor to optimise our social media content. Use our listening tools to help monitor our social media platforms for spikes in activity, customer queries, and general trends. Support the team by responding to social media direct messages including customers and influencer book requests.
  • Create and schedule engaging email newsletters across our Children’s and Adult list (including ownership of our crime fiction imprint list, Raven Books). Ensuring newsletter content ties in with the wider social and digital output.
  • Increase the number of our social media followers and our newsletter subscriber lists – working towards pre-agreed targets for growth.

ASSISTING THE DIGITAL TEAM

  • Help the digital team in processing invoices for freelancers, influencers and photographers.
  • Organising and ordering books and marketing materials, making sure that the Digital Team and freelancers have the correct resources for their projects.
  • Assistance with organising external social media events, such as Waterstones Piccadilly’s BookFest, YALC, and ComicCon.
  • Attending book launches for key titles, to help gather video and photo content to use on Bloomsbury’s social media (when required).

Knowledge, skills and experience 

  • Professional experience of using all major social media platforms, especially TikTok
  • Up-to-date knowledge of best practices of social media advertising and industry developments
  • Photography and video creation skills
  • Strong verbal and written communication skills (including copywriting)
  • Excellent time-management, prioritisation and organisational skills, with a close eye for detail and keen awareness of deadlines
  • Experience of multi-tasking and prioritising a busy work-load with competing demands on your time
  • Ability to adapt to changing daily tasks
  • Proven experience of digital marketing

Additional information

The role is a full-time permanent position.

Salary Pay Point or Range: £30,000 per annum

The role is based at our London office 50 Bedford Square, London, WC1B 3DP on a hybrid-working pattern of 2 days office based / 3 days home based (or fully office based if preferred).  Allocated office days for this role are: Monday and Tuesday

Please apply with a CV and covering letter addressed to Human Resources (Word or PDF format only) via the ‘APPLY NOW’ button detailing how you meet the requirements outlined above for this role by 22nd April 2024.

For best results, please use a desktop to apply as some mobile browsers may not fully support the application portal.

Bloomsbury reserve the right to close the role early if we exceed the required number of applications

Bloomsbury Benefits

As well as a fantastic opportunity to join a global award-winning organisation, Bloomsbury offers the following competitive benefits package:

Working Pattern

  • hybrid working pattern of: 2 days office based / 3 days home based (or fully office based if preferred)

Holidays

  • 25 days holiday
  • 3.5 days Christmas company holiday

Other Benefits

  • Two paid Personal Wellness Days
  • Flexible Fridays – take Friday afternoon off by working an additional 3 hours and 30 minutes earlier in the week
  • Season Ticket Loan
  • Share save Scheme
  • AXA Healthcare Plan (Private Medical Insurance)
  • In-house Doctor
  • Eye care Voucher Scheme

Company culture – Employee Voice Meetings, Staff Networks (Bloom (BAME), Accessibility, Mental Health, Pride, and Parents, Guardians and Carers, Multi-Faith) and 21 Mental Health First Aiders trained across the UK offices, Publishing Events and access to free Publishing Resources

For additional benefits see below

Bloomsbury is a place where anyone of any background, race, ethnicity, religion, sexuality, gender identity, age, ability, or socio-economic status can thrive, feel comfortable, and be heard and accepted. We are an equal opportunities employer and welcome applications from all sections of the community.

We are willing to make any reasonable adjustments throughout the recruitment process, please flag to the recruitment team if required

Applicants must have the legal right to work in the UK.

The Company

Bloomsbury Publishing Plc.

Bloomsbury Publishing is a leading independent publishing house, established in 1986, with authors who have won the Nobel, Pulitzer and Booker Prizes, and is the originating publisher and custodian of the Harry Potter series. Bloomsbury has offices in London, New York, New Delhi, Oxford and Sydney. Within Bloomsbury’s Academic division, it publishes under Bloomsbury, as well as under a number of prestigious and historic imprint names. Read Our Story for how it all began. 

 Bloomsbury is committed to creating a working environment that stimulates creativity and collaboration, is respectful of difference, is inclusive and ethical in its practice, and promotes well-being. We are determined to nurture and develop our employees to reach their highest potential, and we know that our success is down to the passion, commitment and hard work of our talented people. We recognise the urgent need to attract and support applicants from all backgrounds and identities to become part of the global publishing industry, allowing diverse voices to reflect and shape our culture and society.

Please read more on our Missions and Values here.

Please read our environmental policy here.

Digital Marketing Executive

Full-time, Permanent
Publisher
Administration, Executive, Publishing, Marketing, Communications, Digital, Social Media
Reference: 
Digital Marketing Executive
Salary description: 
£30,000

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Professional experience of using all major social media platforms, especially TikTok Up-to-date knowledge of best practices of social media advertising and industry developments