Head of Marketing: Student Learning (Maternity Cover)

We are looking for a Head of Marketing responsible for marketing higher education textbooks and digital products to university lecturers and students, and leading the ‘Student Learning’ team.

You will oversee a team working closely with Adoption Sales to promote key textbooks across the Humanities and Social Sciences, Business and Management, and Law. Core lists include Politics, Psychology, Economics, Social Work and History, and flagship series Bloomsbury Study Skills. You will lead our student marketing strategy, including The Study Space website and YouTube Channel, and oversee digital resources Research Right, Social Work Toolkit, and Maths Engine.

The role

• Ensure Student Learning strategy and tactics align with the priorities and direction of the A&P division, and A&P marketing strategy.
• Oversee team promoting major textbooks, study skills and three digital resources.
• Direct marketing responsibility for: Business & Management, Economics, Literary Studies, Psychology, Sociology, Criminology, Philosophy & Religion.
• Line management of 2 x Marketing Managers and indirect management of 1 x Marketing Coordinator.
• Deliver impactful, measured, and lead-generating marketing campaigns to achieve sales targets.
• Use a range of marketing strategies and tactics to generate awareness of our products with academics and students.
• Execute marketing plans, track performance and budget, and monitor sales opportunities to ensure targets are met, making adjustments to plans and campaigns as needed.
• Articulate product knowledge, market positioning, pricing, and opportunities to the sales teams through the delivery of presentations at sales conferences and the creation of accurate sales materials to support them in their work.
• Lead on Student Learning area of website, and department-level projects and initiatives.

Knowledge, skills and experience 

ESSENTIAL

• Significant experience in delivering successful marketing campaigns and hitting sales targets
• Marketing management utilising the full marketing mix
• Demonstrable copywriting skills and an eye for detail and accuracy
• Highly creative and strategic
• Commercial awareness and strong analytical skills
• Experience leading a small team
• Experience of supporting a sales team and delivering presentations or product training
• Experience of working in publishing, education or related fields

DESIRABLE

• Adoptions marketing in academic publishing

Additional information

The role is a full-time temporary maternity cover (13 month contract) position.

The role is based at our London office 50 Bedford Square, London, WC1B 3DP on a hybrid working pattern of 2 days office based / 3 days home based (or fully office based if preferred).  Allocated office days for this role are: Wednesday and Thursday.

Please apply with a CV and covering letter addressed to Human Resources (Word or PDF format only) via the ‘APPLY NOW’ button detailing how you meet the requirements outlined above for this role by 29 May 2023.

Bloomsbury reserve the right to close the role early if we exceed the required number of applications

Bloomsbury Benefits

As well as a fantastic opportunity to join a global award-winning organisation, Bloomsbury offers the following competitive benefits package:

Working Pattern

• hybrid working pattern of: 2 days office based / 3 days home based (or fully office based if preferred)

Holidays

• 25 days holiday
• 3.5 days Christmas company holiday

Other Benefits:

Two paid Personal Wellness Days

Flexible Fridays – take Friday afternoon off by working an additional 3 hours and 45 minutes earlier in the week

Season Ticket Loan

Sharesave Scheme

In-house Doctor

Eyecare Voucher Scheme

Company culture – Employee Voice Meetings, Staff Networks (Bloom (BAME), Accessibility, Mental Health, Pride, and Parents, Guardians and Carers) and 8 Mental Health First Aiders trained across the UK offices, Publishing Events and access to free Publishing Resources

For additional benefits see below

Bloomsbury is a place where anyone of any background, race, ethnicity, religion, sexuality, gender identity, age, ability, or socio-economic status can thrive, feel comfortable, and be heard and accepted. We are an equal opportunities employer and welcome applications from all sections of the community.

We are willing to make any reasonable adjustments throughout the recruitment process, please flag to the recruitment team if required

Applicants must have the legal right to work in the UK.

The Company

Bloomsbury Publishing Plc.

Bloomsbury Publishing is a leading independent publishing house, established in 1986, with authors who have won the Nobel, Pulitzer and Booker Prizes, and is the originating publisher and custodian of the Harry Potter series. Bloomsbury has offices in London, New York, New Delhi, Oxford and Sydney. Within Bloomsbury’s Academic division, it publishes under Bloomsbury, as well as under a number of prestigious and historic imprint names. Read Our Story for how it all began. 

 Bloomsbury is committed to creating a working environment that stimulates creativity and collaboration, is respectful of difference, is inclusive and ethical in its practice, and promotes well-being. We are determined to nurture and develop our employees to reach their highest potential, and we know that our success is down to the passion, commitment and hard work of our talented people. We recognise the urgent need to attract and support applicants from all backgrounds and identities to become part of the global publishing industry, allowing diverse voices to reflect and shape our culture and society.

Please read more on our Missions and Values here.

Please read our environmental policy here.