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Marketing Executive, Academic Marketing

This role is a fantastic opportunity for a marketer to work on innovative promotional campaigns within the busy marketing team of a global academic publisher.

Reporting into a Senior Marketing Manager, the successful candidate will be working across History books within Bloomsbury’s award-winning Academic division. The role uses the full marketing mix, as well as working closely with the Sales and Editorial teams, to create awareness and generate sales for titles ranging from  general interest and course books through to research and reference works.

The role

  • Implementation of UK/ROW (i.e. all territories outside Americas, India and Australia) marketing strategy, spend and budget for the History list
  • Implementing all aspects of marketing plans for the lists, including but not limited to: email marketing; web marketing/SEO; social media; print and online (including PPC) advertising; direct mail; publicity and review copies; academic conferences and events; author care; sales materials and support; collaboration with external organisations (e.g. societies)
  • Work with Sales, Student Learning and Bloomsbury Digital Resources (Churchill Archive, Bloomsbury History: Theory & Method, Bloomsbury Cultural History) teams to deliver results-driven, creative marketing campaigns to drive adoptions, usage, engagement, brand-recognition and sales of print and eBooks
  • Improving discoverability online through optimising marketing copy and data

Knowledge, skills and experience 


  • Books marketing experience, ideally within academic publishing
  • Direct experience of organising or assisting with all or most of the following:
    • Budgeting/planning and monitoring budget spend
    • Direct mail campaigns, including commissioning design, mail and print
    • Digital marketing by email, web, social media and PPC
    • Conference attendance/planning/producing lists/organising inserts
    • Proofreading and copywriting
  • Strong interpersonal skills, with experience of building and maintaining relationships both internally and externally
  • Excellent written and verbal communication skills including accurate spelling, grammar and punctuation and a good eye for detail
  • Exceptional organisational and time management skills


  • Good understanding of the latest developments in higher education and the publishing industry
  • An understanding of academic adoption sales cycles
  • Experience of devising creative/experimental campaigns under own initiative

Additional information

The role is a full-time permanent position based at our London office 50 Bedford Square, London, WC1B 3DP on a hybrid working pattern of 2 days office based / 3 days home based (or fully office based if preferred).  Allocated office days for this role are: Wednesday and Thursday.

Please apply with a CV and covering letter addressed to Human Resources (Word or PDF format only) via the ‘APPLY NOW’ button detailing how you meet the requirements outlined above for this role by Monday 10th April.

Bloomsbury reserve the right to close the role early if we exceed the required number of applications

Bloomsbury Benefits

As well as a fantastic opportunity to join a global award-winning organisation, Bloomsbury offers the following competitive benefits package:

Working Pattern

  • hybrid working pattern of: 2 days office based / 3 days home based (or fully office based if preferred)


  • 25 days holiday
  • 3.5 days Christmas company holiday

Other Benefits:

Two paid Personal Wellness Days

Flexible Fridays – take Friday afternoon off by working an additional 3 hours and 45 minutes earlier in the week

Season Ticket Loan

Sharesave Scheme

In-house Doctor

Eyecare Voucher Scheme

Company culture – Employee Voice Meetings, Staff Networks (Bloom (BAME), Accessibility, Mental Health, Pride, and Parents, Guardians and Carers), 9 Mental Health First Aiders trained across the UK offices, Publishing Events and access to free Publishing Resources

For additional benefits see below

Bloomsbury is a place where anyone of any background, race, ethnicity, religion, sexuality, gender identity, age, ability, or socio-economic status can thrive, feel comfortable, and be heard and accepted. We are an equal opportunities employer and welcome applications from all sections of the community.

We are willing to make any reasonable adjustments throughout the recruitment process, please flag to the recruitment team if required

Applicants must have the legal right to work in the UK.

The Company

Bloomsbury Publishing Plc.

Bloomsbury Publishing is a leading independent publishing house, established in 1986, with authors who have won the Nobel, Pulitzer and Booker Prizes, and is the originating publisher and custodian of the Harry Potter series. Bloomsbury has offices in London, New York, New Delhi, Oxford and Sydney. Within Bloomsbury’s Academic division, it publishes under Bloomsbury, as well as under a number of prestigious and historic imprint names. Read Our Story for how it all began. 

 Bloomsbury is committed to creating a working environment that stimulates creativity and collaboration, is respectful of difference, is inclusive and ethical in its practice, and promotes well-being. We are determined to nurture and develop our employees to reach their highest potential, and we know that our success is down to the passion, commitment and hard work of our talented people. We recognise the urgent need to attract and support applicants from all backgrounds and identities to become part of the global publishing industry, allowing diverse voices to reflect and shape our culture and society.

Please read more on our Missions and Values here.

Please read our environmental policy here.

Marketing Executive, Academic Marketing

Full-time, Permanent
Administration, Campaigns, Executive, Publishing, Marketing, Communications, Business Development
Marketing Executive, Academic Marketing
Salary description: 

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Books marketing experience, ideally within academic publishing