Marketing Manager, Children's Consumer Marketing & Publicity

The opportunity

Bloomsbury Publishing is looking for a highly skilled Marketing Manager to work across our award-winning and internationally successful children’s publishing list, including Picture Books, Illustrated Non-Fiction, Fiction and Young Adult books.

We’re looking for an ambitious and creative Marketing Manager with a real passion for children’s and young adult books to create campaigns that break out debut talent, build bestselling names to new heights, and connect readers everywhere with their next great read. You will be joining a collaborative and friendly Marketing team, reporting into the Head of Children’s Marketing, and together you will work to grow the children’s list through your targeted, strategic, consumer-focused campaigns. You will have an understanding of how to reach audiences through multi-platform campaigns, creating smart copy and eye-catching creative, and be able to work confidently with internal and external stakeholders.

Bloomsbury Children’s Books celebrated list is home to perfect picture books, page-turning middle-grade adventures, blockbuster YA fantasy and award-winning non-fiction. Its award-winning, diverse list includes authors such as Brigid Kemmerer, Catherine Doyle, J.K. Rowling, Jessie Burton, Katherine Rundell, Neil Gaiman and Renée Watson, illustrators such as Chris Riddell, Emily Gravett, Jim Kay, Kate Pankhurst, Rikin Parekh and Tom Percival, as well as breakout voices such as Ben Bailey Smith, Lesley Parr, Kalynn Bayron and Melissa Cummings-Quarry and Natalie A. Carter. We are also home to the most famous children’s book brand in the world: Harry Potter.

The role

• Creating and implementing innovative, measurable marketing campaigns on individual children’s and YA titles across all formats (physical, eBook, audio) and delivering within agreed timelines
• Management of individual title budgets
• Proactively pursuing new ways of reaching readers, staying abreast of key publishing trends and the wider book market 
• Developing positioning, pitch and campaign strategies from acquisition onwards 
• Devising social media strategies, including creation of engaging and share-worthy digital content
• Briefing design teams and freelance designers to produce top-quality visual assets for campaigns   
• Liaising with media agencies to book online and offline advertising campaigns 
• Confidently communicating marketing campaigns to all internal and external stakeholders, including Bloomsbury’s global offices   
• Contributing to discussions around strategy and content creation for the children’s publishing list

Knowledge, skills and experience 

• Marketing experience in publishing or the arts and culture sector desirable
• Creative vision, digital know-how, adaptability, and the skills to communicate, persuade and present.
• Experience creating, managing and reporting on Amazon and social media advertising campaigns desirable
• Experience of direct-to-consumer strategy desirable
• Keen interest in social media and new digital marketing opportunities
• Excellent organisation skills and an ability to work on several projects simultaneously
• Excellent copy-writing skills and an eye for great design
• Ability to cross-market and build strong new partnerships with external brands and organisations
• Understanding of design software (In-Design/Photoshop) desirable

Additional information

The role is a full-time permanent position to start ASAP

The role is based at our London office 50 Bedford Square, London, WC1B 3DP on a hybrid working pattern of 2 days office based / 3 days home based (or fully office based if preferred).  Allocated office days for this role are: Monday and Tuesday

Please apply with a CV and covering letter addressed to Human Resources (Word or PDF format only) via the ‘APPLY NOW’ button detailing how you meet the requirements outlined above for this role and Tell us in no more than 500 words which young adult marketing campaign you have been most impressed by within recent months and why?

Close Date: Friday 16th December 2022

Bloomsbury reserve the right to close the role early if we exceed the required number of applications

Bloomsbury Benefits

As well as a fantastic opportunity to join a global award-winning organisation, Bloomsbury offers the following competitive benefits package:

Working Pattern

• hybrid working pattern of: 2 days office based / 3 days home based (or fully office based if preferred)

Holidays

• 25 days holiday
• 3.5 days Christmas company holiday

Other Benefits:

Two paid Personal Wellness Days

Flexible Fridays – take Friday afternoon off by working an additional 3 hours and 45 minutes earlier in the week

Season Ticket Loan

Sharesave Scheme

In-house Doctor

Eyecare Voucher Scheme

Company culture! – Employee Voice Meetings, Staff Networks (Bloom, Disability, Mental Health, Pride and Parents, Guardians and Carers), 12 Mental Health First Aiders trained across the UK offices, Publishing Events and access to free Publishing Resources

For additional benefits see below

Bloomsbury is a place where anyone of any background, race, ethnicity, religion, sexuality, gender identity, age, ability, or socio-economic status can thrive, feel comfortable, and be heard and accepted. We are an equal opportunities employer and welcome applications from all sections of the community.

We are willing to make any reasonable adjustments throughout the recruitment process, please flag to the recruitment team if required

Applicants must have the legal right to work in the UK.

The Company

Bloomsbury Publishing Plc.

Bloomsbury Publishing is a leading independent publishing house, established in 1986, with authors who have won the Nobel, Pulitzer and Booker Prizes, and is the originating publisher and custodian of the Harry Potter series. Bloomsbury has offices in London, New York, New Delhi, Oxford and Sydney. Within Bloomsbury’s Academic division, it publishes under Bloomsbury, as well as under a number of prestigious and historic imprint names. Read Our Story for how it all began. 

 Bloomsbury is committed to creating a working environment that stimulates creativity and collaboration, is respectful of difference, is inclusive and ethical in its practice, and promotes well-being. We are determined to nurture and develop our employees to reach their highest potential, and we know that our success is down to the passion, commitment and hard work of our talented people. We recognise the urgent need to attract and support applicants from all backgrounds and identities to become part of the global publishing industry, allowing diverse voices to reflect and shape our culture and society.