We are looking for a data-driven, SAAS marketing pro with experience of HubSpot CRM to join an innovative Educational Publishing organisation as their next Commercial Marketing Manager. This exciting role has a global remit and plays a pivotal role in shaping the company's success through lead generation. It will be based remotely initially during Covid, and then in the company's central London office, with flexible working an option.
As Commercial Marketing Manager you will be joining an organisation at the forefront of EdTech and as such be passionate about developing creative marketing campaigns that engage educators and inspire them to subscribe to the company's cloud-based digital learning resource. Responsibilities include:
- Plan and execute all aspects of lead generation marketing
- Work with the Content Marketing team to design and produce targeted campaigns
- Work closely with the sales team to help them understand the purpose, use, and
timing of each marketing program
- Secure and optimise strategic co-marketing partnerships that drive product
awareness and sales leads
- Lead/conduct market research
- Measure performance of all commercial marketing activities in HubSpot CRM, tying
lead generation performance to sales and assessing against goals
- Brainstorm new and creative lead generation strategies
In order to successfully shape a multi-channel marketing strategy that drives qualified sales leads
and supports the inside sales teams outbound sales efforts, the Commercial Marketing Manager will be someone with solid digital marketing expertise. The ideal candidate will have solid HubSpot marketing automation and analytics skills, alongside SAAS sector experience, and the drive to continuously achieve goals. An understanding of the UK and/or US education markets would be beneficial.
The company offers a competitive salary and the chance to join a leading, well-established, EdTech organisation and develop a long lasting, successful career.
For a full description of the role, please send your CV with a brief paragraph outlining your relevant skills.
Closing Date: Early applications may be prioritised.
** Inspired Search & Selection are a publishing recruitment specialist who operate an Equal Opportunities policy. We treat all employees and job applicants fairly and equally regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, disability or union membership status.
In May 2019, Inspired Search & Selection pledged to promote The Book Trade Charity. As a charity, BTBS offer financial help to people (particularly those under the age of 30) looking for jobs in the book trade, including help with interview costs, to help support paid internships and work experience and for other opportunities for development. Please follow this link to check eligibility and further support.