Content Marketing Manager

Do you have a passion and talent for digital communications and content creation? A leading medical publisher is looking to recruit a skilled content creator to develop awareness of their business as well as share expertise in reaching, engaging and educating healthcare professionals.

The Content Marketing Manager will be responsible for producing customer-centric content across a range of formats and channels to expand the company’s digital footprint and brand awareness.

Some of the key responsibilities will include but are not limited to:

• Developing impactful content for a wide range of channels and formats, including market research, whitepapers, webinars, workshops and award entries.
• Edit, proofread, leverage and re-purpose existing high-performance assets to increase the reach and visibility.
• Manage the use of the content suite, monitoring engagement and developing strategies to meet lead generation targets
• Ensuring the company’s content advances thought leadership, aligns with strategic objectives, reflects the brand and promotes the value of the company.

This role will play a key effort in generating business using highly engaging content. The successful person will have:

• Excellent content writing ability (B2B)
• Experience of the medical publishing industry with knowledge of the work and challenges of pharma/medical brand, marketing, medical and digital/multichannel teams
• The ability to conceptualise and craft content for a range of on and offline channels and mediums, including website, social, email, PowerPoint, print.

This is a great opportunity for someone who has proven relevant experience within the industry as well as impeccable written communication skills.   For more information, please send your CV and a short cover not outlining your salary expectations.