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Customer Data Analyst

Our client is a world renowned educational publisher and they are seeking a Customer Data Analyst to be part of their English Language Teaching (ELT) team of experienced marketing and data analysts. The role offers great scope for career progression, a competitive salary and hybrid / remote working. Ideally you'll be able to visit the company's Oxford office c. 1 day per week, but if that's problematic, let us know what works for you - remote working can be considered for the right candidate.

The Customer Data Analyst will play a pivotal role in helping to build customer insights, globally, and with these, support the commercial goals of the business. As Customer Data Analyst you will develop and manage a suite of user-friendly reports, supporting and informing Customer / Consumer data improvement activities through regular data analysis, and provide customer focused analysis and insights. Responsibilities will include:

  • Work closely with internal stakeholders to ensure the standardisation, integration and management of new datasets and customer data coming into and from CRM platforms
  • Scope and deliver the customer data requirements for platforms, including Salesforce, website and e-commerce
  • Manage future data enhancements e.g new segmentation approaches, propensity modeling and targeting, appending new data sets
  • Work with sales and marketing to understand customer data needs and identify opportunities for analysis and future data enhancements
  • Assist with the development of optimised data quality KPIs and reporting frameworks
  • Identify and drive delivery of data quality improvements and how data is used across customer platforms
  • Ensure GDPR compliance throughout.

The ideal Customer Data Analyst will have good commercial experience working with CRM and customer databases including experience in managing large datasets to complete detailed reporting and analysis, and have the ability to provide accurate and insightful data reports. You might bring transferable experience coming from any number of sectors, for instance, Telecoms, Retail or otherwise! You will possess excellent communication skills, as well as the ability to understand data architecture and manipulation. A data science qualification would be beneficial but is not essential. if you are a highly organised and driven data lover then we would love to hear from you!

Closing date for applications: ASAP - 22nd June 2022 (early applications may be prioritised).

For a full description of the role, please send your CV with a brief paragraph outlining your relevant skills.

Closing Date: Early applications may be prioritised.

** Inspired Search & Selection are a publishing recruitment specialist who operate an Equal Opportunities policy. We treat all employees and job applicants fairly and equally regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, disability or union membership status.

In May 2019, Inspired Search & Selection pledged to promote The Book Trade Charity. As a charity, BTBS offer financial help to people (particularly those under the age of 30) looking for jobs in the book trade, including help with interview costs, to help support paid internships and work experience and for other opportunities for development. Please follow this link to check eligibility and further support.

Customer Data Analyst

Full-time, Home Working, Permanent
Academic, Educational, ELT, Publisher
Analyst, Digital, Marketing, Data, Analytics

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