Senior Marketing Manager - Channel & Community - Books (F/M/D)

Location: UK or Germany

Type: Full-time

Closing Date: 01.02.2022

There is an exciting opportunity for an enthusiastic and experienced marketing professional to lead our Channel and Community activities, in a team responsible for managing all aspects of our book marketing plans and author/trade liaison. You’ll be an experienced academic books marketer who thinks commercially and strategically about your audiences and understands how to connect them to leading thinkers in their field, new ideas and the latest research. The position reports directly to the Marketing Director. This is a full-time role based in Germany or the UK.

YOUR TASKS

• Develop creative, strategic and implementable marketing plans
• Deliver impactful, measured marketing campaigns that significantly contribute to meeting annual sales, support channels and drive author engagement
• Work with the content team to develop and deliver value-driven author content blogs, webinars, social content and events
• Improve the author journey with emphasis on post-publication marketing and nurture activity to empower authors and engage them more deeply with the business
• Integrate author marketing and author service offerings into wider digital marketing and customer outreach and engagement
• Develop and deliver monthly reporting on KPI measurement, results and performance for the different subject portfolios
• Develop strategies for gathering and improving data, including list building; develop and manage analytics on each list in collaboration with the editorial team to understand current trends, develop personas and grow business intelligence
• Prioritise areas from the books programme that can benefit from cluster/specialism marketing initiatives
• Support marketing for the professional list of law, business, economics and the social sciences through robust marketing planning; lead list and mid-list identification in collaboration with freelancers
• Articulate product knowledge, market positioning, pricing and opportunities to the sales teams
• Bring market and competitor insight to the business to inform commissioning, product development and sales opportunities
• Lead channel marketing strategy and support activates such as Amazon and other online retailers
• Influence direct sales via individuals and societies and trade channels/intermediaries
• Set up, distribute, monitor and analyse B2C email marketing campaigns

YOUR PROFILE

• Significant experience of delivering successful marketing campaigns within scholarly publishing
• Extensive experience in planning, implementing and measuring the success of marketing campaigns with a complete marketing mix
• Commercial acumen to prioritise activities across different products and subjects spanning different markets and channels
• The ability to lead/manage freelancers
• Experience of working with internal and external stakeholders, including authors, editors, freelancers and digital agencies
• Strong interpersonal and organisational skills
• Excellent problem-solving skills
• Excellent verbal and written communication in English; language skills in German would be desirable

WE OFFER YOU

• An exciting professional challenge for one of the innovation drivers of the publishing industry
• Extensive benefits for a healthy, balanced life and work
• Time and space for curiosity, learning and development
• Passionate colleagues in diverse teams

At De Gruyter, we believe in diversity and are committed to equal employment opportunities for everyone. It is our shared goal to create a workplace culture centered around inclusion and belonging.