Digital Advertising Analyst

Are you a digital advertising professional who enjoys interfacing and collaborating with clients, colleagues and publishing partners? We have an incredible opportunity with an international Academic publisher of print and digital products looking for a Digital Advertising Analyst to work on ad campaigns from beginning to end! This will involve reviewing setup of digital ads before launch, researching advertising trends, and monitoring campaigns performance.

This is a fantastic role for someone coming from a B2B digital advertising/marcomms background, to step up into a role which will allow them to think strategically about the company's digital presence and tactics. The publishers is based in central London, but the role can be completely remote.

In this role, you will be:

• Creating actionable insights for the ad program, analysing ad campaigns throughout all stages and providing data-driven insight
• Working with an international digital advertising team to provide analysis and insight on digital ads, collating reports and providing recommendations
• Setting up A/B tests to maximise effectiveness of advertising, and providing a technical review
• Generating performance reports, tracking return metrics and ensuring target return on ad spend
• Driving digital advertising initiatives as instructed by the Executive Manager

The successful candidate will have proven knowledge of digital advertising and marketing strategies, as well as the ability to collaborate with internal and external partners on the implementation of digital ads. You will also be able to demonstrate an interest in latest tech trends and strong communication skills (especially when translating technical concepts to non-specialist partners).

For a full description of the role, please send your CV with a brief paragraph outlining your relevant skills.

Closing Date: Early applications may be prioritised.

** Inspired Search & Selection are a publishing recruitment specialist who operate an Equal Opportunities policy. We treat all employees and job applicants fairly and equally regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, disability or union membership status.

In May 2019, Inspired Search & Selection pledged to promote The Book Trade Charity. As a charity, BTBS offer financial help to people (particularly those under the age of 30) looking for jobs in the book trade, including help with interview costs, to help support paid internships and work experience and for other opportunities for development. Please follow this link to check eligibility and further support.