We have a super new role for an experienced digital professional who has proven experience within a digital marketing, marketing analytics or digital analytics background. A leading digital healthcare publisher is looking for a skilled digital data analyst to join their digital team to optimize the website to meet the needs of their evolving client base, while managing the platform to deliver a user experience centred on recommendation services and intelligent search. Our client is offering either remote homeworking.
As the Digital Data Analyst, you will champion the use of web and mobile data to enable the organization to understand their audience engagement and drive traffic to their digital membership platform.
The role will be a mixture of project-based work, campaign reporting and day-to-day insight and analysis and identify potential areas of improvement as well as facilitating data-based assessment of possible initiatives. You will be working directly with their Digital Analyst, Content Production and Product Development teams to maximise user engagement and conversions. You will also be responsible for providing insight to the Commercial and marketing functions to help shape new offerings.
As a marketing analyst and successful person will have proven experience within digital marketing analytics, with a track record of relating data to action, driving insight and recommendations. You will have hands-on experience of implementing Google Analytics e.g., tagging, creating events, goal conversion funnels, using Google Tag Manager (GTM) and experience of reporting/dashboarding/generating insights/visualization using Google Data Studio or other similar tools (i.e., Power BI, Business Objects, Tableau etc.), plus a knowledge of basics such as HTML. You’ll be adept at website optimization and analytics while having proven in-depth knowledge in utilizing CMS functionality to increase performance.
This is a super organization to work for which fosters a culture of collaboration, innovation, creativity and fun. This is a great opportunity for someone who is looking to work for a wholly engaged business with no shortage of appetite for analytics and insights to help the company be more successful. The role carries an attractive salary and benefits package.
For further information please send your CV with a short cover not outlining your salary expectations.