Digital Marketing Analyst

Are you passionate about digital marketing analytics and ready to make a significant impact in the world of academic publishing? We've partnered with a prestigious university publisher who is looking for a talented Digital Marketing Analyst to join their Academic Marketing team and help them take our their marketing strategy to the next level.

The role can be entirely home-based (within the UK) and offers excellent benefits!

In this position, your main focus will be on leveraging your expertise in digital marketing analytics, especially with Google Analytics and Tag Manager. Your key responsibilities will include implementing tracking methods that provide valuable insights into customer journeys, campaign effectiveness, and the return on investment of marketing efforts.

Additionally, you will play a crucial role in establishing an efficient analytics function by overseeing a set of user-friendly and impactful reports, conducting analysis and offering insights to enhance campaigns throughout the organisation.

We are looking for candidates with solid background in data and analytics and advanced knowledge of Google Analytics and GTM; familiarity with data visualisation tools like Tableau would also be beneficial. The successful candidate will demonstrate the ability to look at complex problems and find creative solutions, as well as a good understanding of customer data and data related processes.

For a full description of the role, please send your CV with a brief paragraph outlining your relevant skills.

Closing Date: Early applications may be prioritised.

** Inspired Search & Selection are a publishing recruitment specialist who operate an Equal Opportunities policy. We treat all employees and job applicants fairly and equally regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, disability or union membership status.

In May 2019, Inspired Search & Selection pledged to promote The Book Trade Charity. As a charity, BTBS offer financial help to people (particularly those under the age of 30) looking for jobs in the book trade, including help with interview costs, to help support paid internships and work experience and for other opportunities for development. Please follow this link to check eligibility and further support.