We have a super new opportunity for a Digital Marketing Manager, working for a leading digital healthcare publisher, who supply healthcare professionals with clinically relevant, compliant and actionable educational programmes, which are high-quality science led and ‘written for digital’ educational content is their key service. They are looking for an experienced Digital Marketing Manager to join their Audience Communications and Membership team. Our client is offering remote working, visiting their Kent office once a month.
Liaising with your communications/marketing and other colleagues, and using the latest digital marketing tools and processes, you will encourage Healthcare Professionals to visit their highly successful global medical website, to become members and keep coming back, by creating highly attractive advertising campaigns.
Key responsibilities of this role will include:
- Working with the senior Communications manager to develop advertising and other campaigns that will grow their brand and meet healthcare professionals’ acquisition and retention targets
- Developing adverts and other digital marketing communications to promote, grow and enhance the brand and work with other senior members of the team to review and refine advertising processes and outcomes.
- Responsibility for advertising planning, execution and reporting
- Working with stakeholders to make sure digital adverts are delivered on time, properly targeted and executed.
We are looking for a talented individual who has a sound understanding of up-to-date digital marketing methods, particularly paid social and PPC. Previous experience in pharma, healthcare, science marketing, marketing to professionals is a plus, as is the ability to create adverts that drive traffic, users, members and repeat visitors. Experience of working in a fast-paced business with the ability to meet deadlines is essential as is a track record in delivering hard-hitting campaigns through effective digital channels and a broad range of media.
This role can be worked on a remote basis with visits to the office once a month. For further details please send your CV and a short cover note.