Digital Marketing Executive

DK and Sourcebooks are looking for a creative Digital Marketing Executive to drive awareness and communicate with fans of Sourcebooks bestselling authors and books across the adult, children’s and fiction lists.  

Sourcebooks publish Frieda McFadden, Scarlett St.Clair and Laura Nowlin and a key part of this role is to create more excitement across the key books. We're seeking an organised self-starter who is passionate about the publishing industry and ready to take on an exciting challenge. The ideal candidate will be highly engaged with the book community across social media, confident with content creation, and eager to grow our social presence. This role offers a unique opportunity to make a tangible impact on our brand's growth and connect with readers in meaningful ways.

Key Accountabilities: 

• Deliver digital marketing campaigns on both a title specific and brand level
• Manage the Sourcebooks social media channels in the UK, including Tiktok, Instagram, Threads and X.
• Ability to manage the entire content creation process, from ideation to execution, producing compelling content that fosters consumer engagement
• Manage Sourcebooks UK TikTok channel, create, edit and update video content 
• Create social media assets to be used on social channels 
• Remain up to date on social media trends across platforms and new emerging social
• media opportunities
• Engage with readers and respond to messages and comments across channels, maintaining brand tone
• Assist in the management of influencer relationships
• Email marketing - write, create and schedule engaging newsletters to be sent directly to readers

Required Experience: 

• Knowledge of digital marketing in the publishing industry or experience within online book communities, ideally in romance communities
• Experience with a variety of social media platforms necessary, especially TikTok and Instagram, along with an understanding of the difference in approach and tone needed for engagement on each platform. Track record of maintaining accounts and growing followers
• Experience with multitasking and maintaining multiple social media presences
• Highly creative and a strong awareness of social media trends, particularly within the book community.
• Confident in producing content and skilled in video content creation and photography. 
• Experience with design tools such as Canva or Photoshop
• Strong communication and copywriting skills
• Experience of working in a fast paced environment with excellent time management    

In this newly created position, you will have the  freedom to shape Sourcebooks social media presence from the ground up in the UK. You'll be working with a variety of titles and bestselling authors across different genres, allowing you to flex your creative muscles and stay engaged with diverse content. 

As this role heavily revolves around content creation, we'd love to see examples of your work! When applying, please include:

• Links to any personal social media accounts you're comfortable sharing, especially if they're book-related (e.g., BookTok, Bookstagram).
• A portfolio or samples of your content creation work if you have them (e.g., videos, graphics, writing samples)

To apply, please submit your most recent CV and cover letter detailing your salary expectations and why would be a great fit for this role by 27th October 2024

We have a range of benefits to reflect our commitment to our people, some of which are:

• 25 days paid holiday entitlement in year one, plus bank holidays
• Generous pension scheme
• Volunteering policy and charity matching
• Employee assistance programme
• 60% discount on company books
• Cycle to work scheme and discounted gym membership
• Flex fridays (1pm Finish*)
• Shopping discounts 
• Up to 30 days remote working from abroad
• And we plant a tree for every new employee to our business

DK is committed to building a diverse workforce that reflects the varied communities that read our books across the world. We encourage applications from all individuals, regardless of age, religion, gender, ethnicity, disability, sexuality or social background. DK is proud to announce that we have adopted The Halo Code.

DK is a member of the disability confident scheme. We guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.

DK supports flexible working and has introduced a new ‘smart-working’ policy with a hybrid approach of working weekly from home and in DK’s office.

About our Company: 

We believe in the power of discovery. That's why we create books for everyone that explore ideas and nurture curiosity about the world we live in. From first words to the Big Bang, from the wonders of nature to city adventures, you will find expert knowledge, hours of fun and endless inspiration in the pages of our books. 

We are the world's leading illustrated publisher and a member of the Penguin Random House division of Bertelsmann, creating cutting-edge design and stunning visual books for the whole family. We are passionate about inspiring curiosity and bring people to books through their thirst for knowledge. With a global book loving community of over 800 colleagues in the UK, US, Germany, India, China, Spain and Australia, we produce books in over 100 countries and over 60 languages. Find out more on dk.com.