Marketing Manager

We are seeking a creative Marketing Manager to join our growing DK Learning team within DK. Are you an experienced marketer with a record of executing creative and impactful campaigns in the education market? If so, please keep reading…

Your Role:
As Marketing Manager you will focus primarily on our Phonic Books series, working creatively as part of a team to take brand recognition and sales to the next level. 

Key Responsibilities:

• You will develop highly creative and strategic annual marketing plans, achieving agreement with key stakeholders, and organising activity effectively for the year ahead.
• Creative and data-driven in equal, you will track campaign performance, monitor effectiveness and analyse opportunities to ensure targets are met.
• You will utilise a broad array of marketing strategies and tactics to generate awareness, keep up to date with the latest digital marketing trends, try new things, and not be afraid to fail in the process!
• You will bring market and competitor insight to the business to inform and influence commissioning, product development and sales teams
• You will own the content and customer journey on the Phonic Books website. Developing a deep understanding of our customer’s lifecycle, particularly in relation to product decision making, adoption, use and future purchases.

 Essential requirements:
 

Experience in delivering successful marketing campaigns that had a measurable impact on sales, audience size or engagement

• Marketing knowledge covering the full marketing mix (email, social, print)
• Highly creative, analytical, and strategic
• Commercial awareness and strong analytical skills
• Strong oral and written communication skills and the ability to influence
• Effective time management and the ability to manage a busy and varied workload

Desirable requirements:

• Experience in selling and/or marketing educational content 
• Experience in marketing to audiences outside the UK (US or other regions - please specify on your CV/cover letter)
• Knowledge of the education landscape

If this sounds like you, please apply by sending your most up to date CV and Cover letter.

Applications closing date: 26 May 2023

Salary: £32,000

We have a range of benefits to reflect our commitment to our people, some of which are:

• 25 days paid holiday entitlement in year one, plus bank holidays
• Medical cover
• Life Assurance
• Generous pension scheme
• Volunteering policy and charity matching
• Employee assistance programme
• Cycle to work scheme and discounted gym membership
• Summer hours
• Mentoring programme
• We plant a tree for every new employee to our business

DK is committed to building a diverse workforce that reflects the varied communities that read our books across the world. We encourage applications from all individuals, regardless of age, religion, gender, ethnicity, disability, sexuality or social background.

DK is proud to announce that we have adopted The Halo Code.

DK supports flexible working and has introduced a new ‘smart-working’ policy with a hybrid approach of working weekly from home and in DK’s office.

The Book Trade Charity offers financial support to people looking to enter the book trade, but who may struggle to afford the costs of attending interviews or undertaking internships. For more information, visit www.booktradeentrysupport.org

About our Company: 

We believe in the power of discovery. That's why we create books for everyone that explore ideas and nurture curiosity about the world we live in. From first words to the Big Bang, from the wonders of nature to city adventures, you will find expert knowledge, hours of fun and endless inspiration in the pages of our books. 

We are the world's leading illustrated publisher and a member of the Penguin Random House division of Bertelsmann, creating cutting-edge design and stunning visual books for the whole family. We are passionate about inspiring curiosity and bring people to books through their thirst for knowledge. With a global book loving community of over 800 colleagues in the UK, US, Germany, India, China, Spain and Australia, we produce books in over 100 countries and over 60 languages. Find out more on dk.com.