Digital Marketing Manager
What you’ll be doing
You’ll be joining us at an exciting time; just as we kick off a new and major ecommerce project. You’ll be heading up our digital marketing team, creating strategies for growth, improving customer experience and improving revenue generation. You’ll be responsible for all things digital marketing including:
- Playing a key role in our new ecommerce project
- Ongoing strategic and tactical involvement with our ecommerce sites, with a particular focus on initiatives for improved customer interactions and growth
- Creating and delivering digital strategies for SEO, PPC, CRM, recommendations, social and email marketing
- Championing our digital resources and platforms ensuring we effectively manage our subscribers from recruitment through to renewal
- Analysis of customer, sales, usage and engagement data to inform activity and drive strategy
- Regular reporting of results to the wider business
- Leading on new initiatives and ideas across the entire marketing team
- Developing and maintaining effective subscription management techniques and activities – ensuring renewals and new customer targets are met
This role reports into the Group Marketing Director and you’ll be working across all our brands: Rising Stars, Galore Park, RS Assessment from Hodder Education, Hodder Gibson, Illuminate and Hodder Education. You’ll need to work well with people, building your network throughout the marketing team, the digital development team and in the wider business. You’ll be managing at least 2 executives too and will be responsible for their development.
Who we are looking for
We’re looking for a creative, innovative and analytical digital marketer who is focused on solutions and can juggle multiple priorities with ease. You will need to have experience of working in a customer centric environment where gaining and retaining customers and increasing revenue has been part of your remit. You’ll also need to be able to manage costs effectively.
Experience of subscription marketing / CRM system / education would be advantageous.
What we offer
You’ll be a core member of a big but fun and friendly marketing team. You’ll be able to share your ideas and knowledge whilst having the opportunity to learn from others and develop your skills and insights. Fresh ideas and new initiatives are always welcome.
Our staff are our greatest asset and our benefits reflect this. In addition to 25 days annual leave days per year + bank holidays, we have an extensive list of benefits that include: a wide-ranging training library, development programmes including mentoring, Cycle to Work vouchers, Private Medical Insurance, eye care vouchers, up to 70% off book purchases, a charity book shelf, 2 community days per year, many employee networks to join, summer hours (finishing at 1pm on Fridays during the summer months!), season ticket loans, rent deposit loans, generous pension schemes and much more!
This role can be based at our London office, or at any of our new regional offices in Edinburgh, Newcastle, or Sheffield, with a blend of in-office (minimum 3 days) and homeworking (2 days) per week.
Who we are and what we do
The Hodder Education Group, part of Hachette UK, has consistently grown both in the UK and internationally. We work alongside schools and colleges around the world to create books and digital resources that help teachers, students and parents.
The marketing team is a group of talented people who are creative, customer focused and keen to try out new ideas to generate results.
Our Commitment
Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.
If you are shortlisted and need us to make any adjustments to help you attend for interview, please let us know.
The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit www.booktradeentrysupport.org