Senior Brand Manager
What you’ll be doing
You will be working primarily on the Yellow Kite list and Hodder & Stoughton non-fiction list on a select number of our biggest brand authors and communities to devise, implement and drive their publishing strategies. This means delivering innovative, sales-generating marketing campaigns; from building reader pre-awareness and engaging booksellers, crafting the overall brand messaging and creative direction, planning and implementing sales-generating digital and social activity, planning major advertising spend across a range of channels, securing new partnerships, regular in-depth analysis and reporting on results, and always providing outstanding author care and communications.
Who we are looking for
Our ideal candidate will be confident, enthusiastic and full of ideas, with proven experience in a marketing role and a proven track record of delivering truly outstanding campaigns that demonstrate a deep understanding of an author or community’s brand and readership. Passionate about lifestyle, health, wellness and confident working with high-profile authors, you’ll be creative with a particular flair for digital and social activity, a strong copywriter, able to carefully plan and track budgets and be a multitasker who always shows outstanding attention to detail in everything you do. You’ll understand how to reach different consumers with targeted messaging and initiatives and have plenty of experience working with third parties on partnerships to broaden the reach of your campaigns.
Fantastic digital skills are essential, including a thorough knowledge of all major social media platforms and tools, including Photoshop and other relevant Adobe creative software, as well as the WordPress platform.
What we offer
Our staff are our greatest asset and our benefits reflect this. In addition to 25 days annual leave days per year + bank holidays, we have an extensive list of benefits that include: a wide-ranging training library, development programmes including mentoring, Cycle to Work vouchers, Private Medical Insurance, eye care vouchers, up to 70% off book purchases, a charity book shelf, 2 community days per year, many employee networks to join, summer hours (finishing at 1pm on Fridays during the summer months!), season ticket loans, rent deposit loans, generous pension schemes and much more!
This role can be based at our London office, or at any of our new regional offices in Edinburgh, Newcastle, or Sheffield, with a blend of in-office (3 days) and homeworking (2 days) per week.
Who we are and what we do
Hodder & Stoughton is an award-winning publisher within Hachette UK, one of the UK’s biggest publishing groups. For over 150 years, we have been one of Britain’s leading publishers of fiction and non-fiction and are renowned for passion, quality and delivering bestselling books in many different formats.
We work with authors across all genres and are the proud publishers of many international bestselling authors, including John Grisham, Stephen King, Jodi Picoult, David Nicholls, David Mitchell, Mike Gayle, Ella Mills and Gordon Ramsay.
Our award-winning marketing team has a proud track record of creating high-impact, creative, sales-driving campaigns to help bring our books to readers.
Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.
If you are shortlisted and need us to make any adjustments to help you attend for interview, please let us know.
The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit www.booktradeentrysupport.org