Head of Marketing, Brand and Campaign

Job Description

An exciting opportunity has arisen to join the marketing team within HarperFiction to manage integrated and innovative campaigns across a range of the leading names in fiction. The successful candidate will be a senior voice in the Fiction Marketing team, bringing their knowledge of the market and prior marketing experience to produce outstanding campaigns that will deliver consumer cut-through, drive sales across all formats and build upon the author’s profile.

HarperFiction is home to two of the UK’s most successful publishing estates in Agatha Christie and J. R.R. Tolkien, as well as to some of the UK’s biggest brands in George R. R. Martin, Cecelia Ahern, Karin Slaughter, Jeffrey Archer and to chart-topping debuts in Girl A, The Maid and How to Kill Your Family, amongst others. HarperCollins UK in turn is part of a global business within HarperCollins Worldwide and News Corp.

Key Accountabilities

• Developing long-term strategy for the Tolkien publishing estate and some of our biggest brands on the list, including George R R Martin, whilst delivering the strategy for debut voices that we are looking to break out into the market

• Leading the strategy for Adult and YA SFF focused imprints Voyager and Magpie

• Delivering strategic and creative campaigns for key releases and authors across the division

• Developing innovative, creative and targeted marketing activity including all planning, briefing and delivery – from pre-awareness through to launch and beyond

• Striving for innovation across all channels to produce market leading campaigns that will create cut-through and deliver on sales targets

• Ensuring that delivery of all creative, media, and digital plans are on brief and in budget.

• Ensuring all marketing campaigns are implemented to optimum efficiency with demonstrable metrics

• Measuring and evaluating campaigns, share learnings and optimising for future activity

• Working alongside the consumer insight team to understand readerships and inform target audiences

• Working with brand and media partners to leverage reader interest and expand our consumer reach

• Supporting a culture of collaboration and integration, working closely with Publicity, Sales and Editorial to ensure that all stakeholder needs are met

• Working with multiple external stakeholders (both UK and International) and managing sign offs (including embargos) with sensitivity

• Developing strong agency, media and blogger relationships to help maximise all communications opportunities and activity

• Management of one or two more junior members of the team

• Supporting the Fiction Marketing Director in finding innovative ways increasing profit within the divisions, through both frontlist and backlist along with exploring new commercial opportunities.

Skills

• Excellent people skills and ability to work collaboratively

• Creativity essential

• Commercially astute

• Excellent negotiation and relationship skills

• Excellent organisation skills

• Excellent marketing skills

• Excellent communication skills

Experience

• Good experience working in a busy marketing department, experience at a trade publisher preferable

• Comfortable across all channels of the marketing mix

• Ability and excellent track record in generating great creative work with proven ROI

• Ability to amplify creative thinking across various media disciplines

• Brand management experience desirable

We are looking for someone who:

• Has an active interest in the latest marketing trends and campaigns from across the book industry as well as the wider entertainment and media sector

• Enjoys reading widely with an active interest in the publishing industry – particular interest in science fiction and fantasy fiction, as well as crime and thriller, romance, and literary fiction

• Is a team-player, looking to share their learnings with the wider marketing team in order to foster a culture of shared learning and who is also comfortable coaching more junior members of the team in addition to management responsibility

Benefits

• Hybrid working model (2+ days in the office)

• 26 days holiday plus bank holidays (option to buy and sell holiday days)

• Enhanced pay for maternity, paternity, adoption and shared parental leave

• Private healthcare cover and life assurance

• Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal

• Season ticket loans (from day 1 for entry level) and cycle to work scheme

• Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work and Pride at HC

• Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes

• Virtual GP and eyecare vouchers

• Gym membership discount

• Onsite physiotherapy (London only)

• Charitable donation matching and volunteering day

• We're a certified Carbon Neutral company

• Free e-books and audiobooks, newspaper subscriptions and discounts on books

• Subsidised canteen and retail discounts

• Onsite prayer room

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to our Talent Acquisition Manager at stephanie.jemmett@harpercollins.co.uk with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.