Our client is a highly respected professional membership body in the finance sector based in Central London, they are looking to hire a Head of Brand and Insight to continue to strengthen the brand's reputation, and ensure key business decisions are underpinned by high quality evidence and analysis through strong insight and market research.
Managing a team of 8, the Head of Brand and Insight will be develop and implement a brand strategy which will achieve increased awareness and engagement with key external audiences, as well as oversee the development of all brand assets and marketing communication materials to ensure a consistent brand message. This role will be responsible for overseeing the use of external design agencies and suppliers from a commercial, contractual and creative perspective as well as ensuring creative output is of the highest quality, cost-effective and impactful.
Working closely with two research experts in the insight team, the Head of Brand and Insight will support the message and the value of market research across the wider business, supporting the development of research to inform key decision making.
We are looking for an experienced candidate with a strong knowledge of brand creative, combined with a knowledge of insight and market research (or vice versa) with the ability to drive organisational thinking, bring gravitas and expertise to a strong established team. Experience of developing and implementing successful brand strategies is absolutely essential, alongside strong stakeholder management experience with the ability to influence at a senior level. Experience working within multi-stakeholder organisations, such as membership bodies, or the public sector would be an advantage in applying for this role.
For a full description of the role, please send your CV with a brief paragraph outlining your relevant skills.
Closing Date: Early applications may be prioritised.
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