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Digital Marketing Executive

Joffe Books is looking for an experienced and creative Digital Marketing Executive to join our team. This is a fantastic opportunity for someone currently working as a marketing executive with a start-up mentality, who is looking for a bit more autonomy in their role and wants to make a real contribution.

Joffe Books is a leading independent publisher, specializing in crime fiction, with a wide-ranging international audience. Joffe Books sold more than 2.6 million books last year and we're looking to beat that record with your help.

Key duties:

  • Using the full marketing mix, including social media, email marketing, and developing and monitoring digital advertising campaigns using Facebook and Amazon ads among others.
  • Creating marketing campaigns for several books per week
  • Budget strategy with a complete overview of ROI across our platforms/tools
  • Monitoring key competitor and market activity
  • Pitching into other areas of the business as required

Experience / skills required:

  • Previous digital marketing experience, ideally in the publishing industry. A keen interest in crime/genre fiction
  • Previous experience of planning, implementing and measuring digital advertising campaigns
  • Proven success with CPC ad campaigns (Facebook and Amazon ads would be good)
  • Excellent numeracy
  • Copywriting
  • Data analysis, using Excel
  • A strong eye for design and experience creating ads (.gifs/.jpegs)
  • Excellent attention to detail with very strong communication and organisational skills
  • Proactive and resourceful with the ability to work independently
  • A keen technological proficiency and interest in keeping up-to-date with the latest developments
  • An interest in learning about other areas of the business and an ability to synergize with the rest of the team

This full-time position is based at the Joffe Books office in Shoreditch, London. If this sounds exciting, we would love to hear from you! Email a 100-word blurb about you, examples of successful campaigns you have run/contributed to, and a CV and salary expectations to work@joffebooks.com, stating the job reference in the subject line ‘JB DESIGN MARKETING EXEC BOOKSELLER’ by Wednesday 6 June 2020.

Contact:                Emma Grundy Haigh

Digital Marketing Executive

Joffe Books Ltd, London
Full-time, Permanent
Publisher
Marketing, Digital