Head of Digital Marketing
£43,000 - £48,000 per annum
Fixed term contract
London and regionally based
Who we are and what we do
Four-time winner of the Publisher of the Year award, Little, Brown Book Group is one of the most successful and dynamic publishers in the UK. Across our fifteen imprints, we publish as wide a range of titles as anyone in the industry, and pride ourselves on the quality, variety and diversity of our publishing output.
On our Little, Brown, Abacus, Virago, Corsair, Fleet and Blackfriars imprints we publish literature of the highest standard, from prize-winning fiction to agenda-setting non-fiction and a range of prestigious classics. Dialogue Books is an inclusive home for writers and readers of all backgrounds, and on Sphere, we publish some of the world’s biggest brand-name novelists and an array of bestselling non-fiction. Our Atom and Orbit imprints lead the field in young adult and science fiction/fantasy publishing respectively, and our Piatkus Constable Robinson division is home to a vast range of fiction and non-fiction titles, with multiple Sunday Times bestsellers, backlist category killers, break-out voices and perennial classics alike. Meanwhile, our fast-growing Hachette Audio list is at the forefront of audio publishing, and our newest imprint The Bridge Street Press publishes upmarket non-fiction with an international outlook, dedicated to new ideas from authors who are leaders in their fields.
What you’ll be doing
We’re looking for a Head of Digital Marketing to lead our digital marketing strategies across the company and all imprints. You will be responsible for the overall strategy for all our consumer digital marketing channels and communities, which include Virago and Orbit. You will also work across commercial and literary imprints to devise and implement a select number of campaigns for our books.
This is a fantastic opportunity for someone who is keen to take their career to the next level in digital marketing. The successful Head of Digital Marketing will be rewarded with an opportunity to work on a wide range of books, grow their leadership skills, and work within a team who cares about its growing digital skillsets.
Who we are looking for
We’re looking for an ambitious and enthusiastic digital marketer who is driven and keen to progress their career at a large trade publisher. You will have been working within a similar digital marketing role before with demonstrable campaign work.
- Understanding and experience of managing websites on Wordpress.
- An understanding of the publishing process, industry and subscription boxes.
- Working knowledge of podcasts and the editing process.
- Able to develop and manage owned channel CRM strategy.
- An understanding of the value of email marketing.
- Knowledge of marketing’s legal requirements around data protection.
- Solid understanding of Google Ad Words campaigns.
- Extensive experience using Facebook, Instagram, TikTok and Twitter digital advertising.
- A good understanding of Facebook Business manager.
- A desire to ensure our owned channels are diverse and inclusive.
- Demonstrable experience delivering a content and ecommerce strategy across owned channels.
- Brand management experience to support growth of our owned and authors channels.
- Experience with Shopify sites.
- Experience with Pixels.
- Experience with Instagram shops.
- A working understanding of website domains and hosting packages.
- A good grasp of the Adobe Creative Suite.
- Podcast creation and distribution.
- Some working knowledge of Google Lens technology.
What we offer
This is an exciting opportunity to work with a talented team at a leading publisher. As part of the marketing team you will enjoy unrivalled scope to explore the publishing industry and you’ll work with some of the biggest brand names in publishing, such as Robert Galbraith, Colson Whitehead, Clare Mackintosh, Sarah Waters, Celeste Ng, and Margaret Atwood.
Our staff are our greatest asset and our benefits reflect this. In addition to 25 days annual leave days per year plus bank holidays, we have an extensive list of benefits that include: a wide-ranging training library, development programmes including mentoring, Cycle to Work vouchers, Private Medical Insurance, eye care vouchers, up to 70% off book purchases, a charity book shelf, two volunteer days per year to use at your charity of choice, many employee networks to join, summer hours (finishing at 1pm on Fridays during the summer months!), season ticket loans, rent deposit loans, generous pension schemes and much more!
This role can be based at our London office, or at any of our new regional offices in Edinburgh, Newcastle, Manchester, Sheffield or Bristol, with a blend of in-office (3 days) and homeworking (2 days) per week.
Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.
If you are shortlisted and need us to make any adjustments to help you attend for interview, please let us know.
The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit www.booktradeentrysupport.org
Closing date: 6 December 2021.