Pan Communications Director - Marketing

Your team:
Pan is a market-leading division, encompassing all major genres across fiction and non-fiction, and comprising a diverse range of imprints including Pan, Macmillan, Tor, Mantle and Macmillan Business. We publish some of the industry’s most successful global brands including Peter James, Ann Cleeves, Danielle Steel, David Baldacci, Lucinda Riley, CJ Sansom, Kate Morton and V. E. Schwab, as well as non-fiction stars such as Elton John, Louis Theroux and Lisa Marie Presley. We are proud to publish prize-winning, industry-recognised writers at the top of their game, such as Percival Everett and Charlotte Mendelson alongside influencers with impressive social platforms like Alice Loxton and Katarina Johnson-Thompson. We even publish world leaders, with forthcoming books from Angela Merkel, Jacinda Ardern and Nicola Sturgeon. We are a small team, with a strength belied by our size. Tightly focused, we work closely and have powerfully personal relationships with our authors, their agents and everyone who sells their books.

Your role:
As the Communications Director for Marketing, you will lead our talented, award-winning marketing team, and be responsible for the creation and management of a consumer-focused and ROI-driven marketing strategy for lead titles and brands. You will work closely with the Managing Director, the Communications Director – Publicity, and Publishers to bring audience and market knowledge to our publishing and help shape a growth-oriented programme, with the ultimate goals of creating bestsellers and generating sales and market share.

Your key responsibilities:

• Develop and direct a strategic communications vision for marketing that aligns with Pan’s business strategy and enhances brand reputation

• Foster a high-performing marketing team, prioritising talent development and performance management, and driving a culture of peak performance and inclusion

• Manage the marketing budget efficiently, ensuring strategic alignment across departments to achieve strong ROI

• Alongside other members of the Pan Strategic Management Committee, be accountable for Pan’s commercial success while being a collaborator and influencer on the publishing and business strategy

• Execute high-impact marketing campaigns, focusing on innovation and measurable KPIs and integrating marketing with publicity to bolster author and brand profiles

• Lead the ongoing development, roll out and use of audience segmentation for Pan

• Represent the division at high-profile author/agent pitches and meetings, inspiring excitement and confidence in what the team can offer

• Leverage digital and AI advancements to transform communications functions, ensuring Pan remains at the forefront of industry standards and practices

• Contribute to the ‘Pan Macmillan Making a Difference’ mission—focusing on DEI, literacy, and sustainability—by setting an example for your team and demonstrating your commitment to our DEI strategy and objectives while creating an inclusive environment.

Essential experience, abilities and knowledge you’ll need to succeed:

• The ability to distil the creative essence of a book and originate campaigns that effectively deliver that message to the target audience

• A proven background in developing and executing comprehensive marketing within the publishing industry, with proven successes in brand-building and delivering excellent campaigns to budget and deadline

• Demonstrated experience in a leadership role, showing capability in steering and inspiring teams towards achieving shared business objectives and fostering a dynamic and innovative work environment

• Ability to conceive and implement strategic plans that align with the company’s overarching goals and objectives, with a track record of driving growth and enhancing brand visibility

• Expertise in enhancing audience engagement and driving book sales, along with experience in measuring campaign impact

• Skilled in working collaboratively with various stakeholders, including publishers, authors, illustrators and sales teams, to create cohesive and impactful communications strategies that enhance the publishing programme and business results.

What you’ll get in return:
In return we can offer you a range of great projects, a supportive and collaborative working environment as well as a competitive salary and benefits package.

Closing date: 3 November 2024

Some of the benefits we offer:

• 28 days’ annual leave increasing with years of service + bank holidays

• Generous pension scheme

• Discounted private medical insurance

• Group income protection scheme

• Enhanced family pay and leave

• Flexible working hours and summer hours (early finish on a Friday during summer months)

• 2 Volunteer Days per year

• 75% off all Pan Macmillan books and regular staff book sales (highly reduced rates)

• Season ticket loan/advance

• Cycle to work scheme

• Discounts on shopping, Tastecard+ and gym memberships; Christmas club savings

• Daily free breakfast and monthly company lunch

This is a full time, permanent role, and will be based in our offices in Farringdon, London, with some flexibility to work from home each week.

All applicants must be able to demonstrate the right to live and work in the UK in order to be considered for this role.

At Pan Macmillan, we are highly committed to promoting diversity, equity and inclusion at every level of our organisation. We welcome applications from all individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We want to ensure that all candidates are supported throughout the recruitment process, if you have any reasonable adjustments or accessibility requirements please do let us know. Our efforts to promote DEI are ongoing, and we continually strive to learn and improve our policies and practices. You can read our full Diversity & Inclusion Pledge here: https://www.panmacmillan.com/about/diversity-and-inclusion

Please note that all personal information which we process in connection with your application will be treated in accordance with our Recruitment Privacy Notice available here: https://panmacmillan.com/recruitment-privacy-notice. Please read our Recruitment Privacy Notice before submitting your application