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Web Marketing Analytics Executive 12 Month FTC

Are you a whizz with marketing analytics?  We have an interesting and varied marketing role with a global publisher based in the Oxford area, who are recruiting a Web Marketing Analytics Executive to join the Research and Analytics department on a fixed term contract.  The Web Marketing Analytics Executive will provide data, reports and analysis to inform important decision decision making. The role would focus primarily on the provision and analysis of data tracking marketing activity and customer behaviour.

Key responsibilities include, but are not limited to:

  • Provide data, reports and analytics to feed into evidence-based decision making as a tool for increased return on effort
  • Support marketing with campaign schemes to ensure campaign changes are captured effectively and considering how this will impact tracking through web traffic and marketing channels
  • Produce campaign performance benchmarks for the wider Marketing department
  • Ensure Marketers understand and use the campaign performance benchmarks to critically evaluate the performance of their individual campaigns
  • Advise on best practice for creating and analyzing (A/B) tests and other experiments around increasing ROE from campaigns
  • Support the tracking and analysis of Social Media channels

The ideal candidate will have:

  • Experience with marketing analytics, social media tracking and web analytics along with the proven ability to manipulate and analyse substantial data sets
  • Excellent IT skills
  • Able to demonstrate the ability to learn new techniques and adapt to new software.
  • Advanced Excel skills
  • Experience with the following would be desirable: Microsoft Access, Excel VBA, Marketing Cloud, Google Analytics, SQL.

This role will suit someone with a logical and methodical mind and a sound knowledge of basic statistical techniques.

For further information on this fantastic role, please forward your CV outlining your salary expectations and availability.

Web Marketing Analytics Executive 12 Month FTC

Redwood, Oxfordshire
Contract
Academic
Marketing
Reference: 
MA200717
Salary description: 
Competitive plus excellent benefits package

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