Marketing and Brand Manager

This is an exciting opportunity to join the bright and innovative marketing and brand team of HarperCollins Children’s Books. We are the home to many bestselling household names, such as David Walliams, Michael Morpurgo, Derek Landy, Oliver Jeffers, David Baddiel, Holly Smale, Narnia, Paddington Bear and Judith Kerr. HarperCollins Children’s Books is a fast-growing children’s publisher and the home of blockbuster brands.

The Marketing and Brand Manager will be responsible for the marketing of fiction, picture books, properties and young fiction, across frontlist as well as more established publishing brands. The role will be integral within the Brand, Marketing and PR Team, and work closely with the Sales, Publishing, Design and International teams to develop highly creative consumer and retail marketing campaigns across physical, digital and audio products.

Key tasks and accountabilities

• Drive sales of key titles and brands by creating end to end consumer marketing campaigns that achieve impact and cut through

• Propose the most successful marketing mix for each title across a range of channels including radio, OOH, print, mobile, social, digital and events

• Brief media agencies

• Effectively communicate marketing campaigns to key stakeholders

• Manage design, production and the stakeholder sign off process in the creation of campaign assets

• Support the Children’s publishing team in the acquisition and retention of titles and authors

• Clearly demonstrate an understanding of competitors’ strengths and weaknesses and retail trends to ensure continuous competitive advantage

• Clearly seek and demonstrate an understanding of our consumers, their needs, motivations and influences and bring them to life for the rest of the Division

• Undertake effective analysis of all marketing and brand campaigns, share learnings with relevant colleagues and apply learnings to future strategies

• Deliver all marketing initiatives within agreed timelines and to budget

Your first six months

• Establish yourself in HCCB Brand and Marketing team

• Successfully deliver multiple high profile marketing campaigns

• Develop brand strategy to successfully grow author brands

• Demonstrate evidence-based evaluation for marketing activity, and develop learnings and recommendations, forming part of ongoing brand strategy

Experience required

• Experienced marketing professional with significant consumer marketing experience

• Establishing and maintaining relationships and communities

• Running advertising campaigns across all media

• Managing multiple brand and projects and campaigns simultaneously

• Managing marketing / media agencies and suppliers

• Managing a range of budgets 

• Experience of marketing in the publishing industry

• Experience of brand management, and devising and implementing successful growth strategies

Skills required

• Strong eye for design
• Copywriting and copyediting skills
• Strong verbal and written communication skills
• Excellent organisational skills
• Great attention to detail