Our client, a leading professional institution based in South West London is seeking a proactive Marketing Executive to effectively plan and deliver integrated marketing campaigns in order to acquire leads and sales, and retain customers for training courses, qualifications and membership.
Key responsibilities include:
·Support the Marketing Manager in developing and executing marketing plans on time and within budget, ensuring targets are met.
·Project manage the delivery of multi-channel marketing campaigns, direct and digital.
·Measure the effectiveness of marketing spend ensuring ROI is maximised.
·Use Salesforce to select data for campaigns
·Collaborate with the digital teams in order to segment, target and understand the institution's audience.
·Work closely with the Design team ensuring all marketing collateral is on brand, cost effective and relevant to customers.
·Develop creative copy writing to target audiences.
·Ensure the Marketing teams, including Marketing Account Managers are continually kept up-to-date on the progress of marketing campaigns.
The ideal candidate will have a practical understanding of planning and delivering integrated marketing campaigns and the marketing mix. You will be highly organised, with excellent time management skills and have the ability to coordinate and manage multiple projects simultaneously. You will also be a strong negotiator with excellent budget management skills. A knowledge of multi-channel marketing is essential, with experience in segmenting and selecting your own data. Any previous experience in professional publishing will be an advantage.
For a full description of the role, please send your CV with a brief paragraph outlining your relevant skills.
Closing Date: Early applications may be prioritised.
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