Marketing Manager
A prestigious academic publisher in central London has an opening for a Marketing Manager to work on a relatively new suite of online learning products and resources. The Marketing Manager will develop strategic marketing plans for their assigned products in order to generate sales and brand awareness. It’s a varied and interesting role which involves a mix of digital and content marketing as well as events. It would particularly suit someone with an interest in e-learning and academic publishing.
Key duties:
- Create and deploy multi-channel strategic marketing plans for online learning products and resources
- Collaborate with the wider team, including Product Managers and Editorial staff
- Develop the content marketing strategy and oversee the creation of targeted and compelling marketing copy
- Manage social media and paid advertising and deliver email campaigns
- Manage the conference schedule for your suite of products
- Build relationships with relevant third-parties and partners as well as influencers
- Conduct market research and use analytics to make improvements to user journeys and conversion rates
- Advise on marketing budget spend for your assigned products
Experience / skills required:
- Proven multi-channel strategic marketing experience
- Experience marketing online products is essential
- A collaborative approach and ability to work with a range of stakeholders
- Experience marketing e-learning products or working in a tech start-up environment would be highly beneficial
For further information, please apply online or email a CV and salary expectations to olivia@atwoodtate.co.uk
Contact: Olivia Constantinides
Tel: 0203 574 4429
Atwood Tate embraces diversity and seeks to promote the benefits of diversity in all of our business activities and to develop a business culture that reflects that belief. We welcome applications from all members of society irrespective of age, disability, sex, sexual orientation, colour, race, nationality, ethnic or national origin, religion or belief.