Marketing Manager, Harper Collins

HarperCollins is one of the UK's foremost, diverse and innovative multi-platform publishers. We publish a wide range of books, from cutting-edge contemporary fiction, to block-busting thrillers and from fantasy literature to children's literature and enduring classics. We also publish a great selection of non-fiction titles, including history, celebrity memoirs, biographies, popular science, dictionaries, maps, reference titles and education books, and our digital business is thriving. With nearly 200 years of history, we publish some of the world's foremost authors, from Nobel prize-winners to worldwide bestsellers. In addition, we also publish the works of Agatha Christie, J.R.R. Tolkien and CS Lewis.

An exciting opportunity has arisen to join the marketing team within HarperFiction to manage integrated and innovative campaigns across a range of the leading names in fiction. The successful Marketing Manager will be a senior voice in the Fiction Marketing team, bringing their knowledge of the market and prior marketing experience to produce outstanding campaigns that will deliver consumer cut-through, drive sales across all formats and build upon the author's profile. We pride ourselves on our work on bestselling brands including as Cecelia Ahern, George R.R. Martin, Karin Slaughter, J.R.R. Tolkien and Agatha Christie, and new talent such as Joanna Cannon, Gail Honeyman and Dawn O'Porter, amongst many others.

Responsibilities

• Delivering strategic and creative campaigns for key releases and authors across the division
• Developing innovative, creative and targeted marketing activity including all planning, briefing and delivery - from pre-awareness through to launch and beyond
• Striving for innovation across all channels to produce market leading campaigns that will create cut-through and deliver on sales targets
• Ensuring that delivery of all creative, media, and digital plans are on brief and in budget
• Ensuring all marketing campaigns are implemented to optimum efficiency with demonstrable metrics
• Measuring and evaluating campaigns, sharing learnings and optimising for future activity
• Working alongside the consumer insight team to understand readerships and inform target audiences
• Working with brand and media partners to leverage reader interest and expand our consumer reach
• Supporting a culture of collaboration and integration, working closely with Publicity, Sales and Editorial to ensure that all stakeholder needs are met
• Developing strong agency, media and influencer relationships to help maximise all communications opportunities and activity

Key Skills/Experience

• Excellent people skills and ability to work collaboratively
• Creativity essential
• Commercially astute
• Excellent negotiation and relationship skills
• Excellent organisation skills
• Excellent marketing skills, including creative copy-writing and a flair for design
• Excellent communication skills
• Good experience working in a busy marketing department at a trade publisher
• Comfortable across all channels of the marketing mix
• Ability and excellent track record in generating great creative work with proven ROI
• Ability to amplify creative thinking across various media disciplines
• Active interest in the latest marketing trends and campaigns from across the book industry as well as the wider entertainment and media sector
• Enjoys reading widely with an active interest in the publishing industry - particular interest in crime and thriller, romance, literary and science fiction and fantasy fiction encouraged
• Team-player, looking to share their learnings with the wider marketing team in order to foster a culture of shared learning

We're based in the News Building which we share with our News UK and Dow Jones colleagues in the newly-established London Bridge Quarter, opposite the famous Borough Market. Our new open-plan office has amazing views across London, and includes a variety of break-out areas to aid inspiration and a collaborative approach, a multi-media suite, and a fabulous canteen floor and book shop.

Please apply via the link below with your CV, cover letter and salary expectations. Early applications may be prioritised.

Please note: We consider all applicants based on their skills, experience and ability to do the job. We do not unfairly discriminate on the basis of convictions or other personal information. We do require candidates to undergo employment screening in accordance with the relevant local legislation. This will only happen at the point an offer of employment is made.

Overview of HarperCollins

Our mission at HarperCollins is to harness the power of great publishing and to amplify it through world class marketing, global strength, and relentless innovation. We are all working towards the same goal, and we do it guided by what matters most to us. The culture at HarperCollins is defined by our six values, which inform our everyday actions and the way we behave. From Finance to Editorial, our values shape the way we work.

PUTTING OUR AUTHORS AT THE HEART OF EVERYTHING. Their success is our first concern.

WORKING TOGETHER. Sharing responsibility, helping colleagues, listening well, embracing difference, and enjoying what we do.

LEARNING & ADAPTING. Taking smart risks, learning from experience without blame and being both curious and willing to change.

LOOKING OUT AS WELL AS IN. Understanding the consumer, the marketplace and the competitive environment.

LEADING NOT FOLLOWING. Staying ahead, looking to the future, being bold and always aiming to be the best.

INTEGRITY IN ALL WE DO. Timely, open and honest communication, being fair, principled and respectful.