Marketing Manager (Libraries)
Our client, a leading academic publisher, are seeking to recruit a creative and innovative Marketing Manager to support revenue driving and usage of their Journals platform in EMEA and Latin America.
The ideal candidate will have experience of managing a digital product portfolio, along with an understanding of sales models associated with academic journals, Open Access and the needs of the academic library market.
The Role:
- Overall responsibility for marketing and sales driving initiatives for Journals in EMEA and Latin America, including academic and non-academic markets
- Responsible for all Journals data analysis and use of this data to identify opportunities and drive revenue across all digital products
- Collaborate with EMEA Data Evidence lead and Sales Managers to analyse data and identify opportunities for new business, as well as upsell/cross-sell opportunities for journals
- Carry out bespoke sales driving efforts in collaboration with Sales for identified hot opportunities
- Drive usage for current customers, liaising with US partner on overall strategy; devising and executing regional efforts where necessary for EMEA and Latin American territories
Skills & Experience:
- 3+ years of marketing experience; working closely with a sales team
- Knowledge of the academic publishing industry and academic journals preferred
- Experience of effectively implementing sales driving campaigns in order to generate leads for Sales
- Experience of tracking and reporting on KPI results and lead conversion rates
- Experience of managing a budget, tracking and analyzing costs
- Knowledge of Outlook, Word, Excel and PowerPoint
Job Link: http://www.morganhealey.com/job/marketing-manager-libraries/
Referrals: We will reward you with GBP500.00 if you know the perfect candidate for this position and our client hires them. You can send contact details of anyone you want to recommend to mail@morganhealey.com